Auntie Anne’s Famous Hand-Rolled Pretzels Coming to a Home Near You!

World’s Largest Pretzel Franchise “Ups the Auntie” with Expanded Line of Retail Products Just in Time for National Pretzel Day

LANCASTER, Pa. - April 13, 2015 - (BUSINESS WIRE) - Twist and shout! Pretzel lovers everywhere have reason to rejoice this month! Auntie Anne’s – the world’s largest hand-rolled soft pretzel franchise – today announced the introduction of a newly expanded collection of yummy retail pretzel products just in time for National Pretzel Day on Sunday, April 26.

“Our awesome fans appreciate convenience and wholesome, quality ingredients, so they will ‘eat up’ these new prepare-at-home products. The new retail line brings the fresh-baked taste and aroma we’re known for right into their kitchens.”

The line of irresistible at-home snacks is available in grocery and mass market stores nationwide, and now features new Auntie Anne’s Pretzel Pocket Sandwiches, which come in three mouthwatering varieties: Five Cheese, Ham & Cheese, and Cheese & Pepperoni.

“We are so proud to be sharing this news with Auntie Anne’s fans in time for National Pretzel Day,” said Kat Cole, group president of FOCUS Brands, parent company of Auntie Anne’s. “Our awesome fans appreciate convenience and wholesome, quality ingredients, so they will ‘eat up’ these new prepare-at-home products. The new retail line brings the fresh-baked taste and aroma we’re known for right into their kitchens.”

In addition to the new Pretzel Pocket Sandwiches, the frozen collection also includes the Auntie Anne’s original Soft Pretzels and Pretzel Nuggets – both in Classic and Cinnamon Sugar varieties – as well as the fan-favorite Pretzel Dogs. Auntie Anne’s grocery products will remind customers of the same delicious pretzels that are hand-crafted in-store every day. They can quickly be heated in the oven, toaster oven or microwave. Each box of original Soft Pretzels and Pretzel Nuggets comes with individual Pretzel Butter and Salt or Cinnamon Sugar packets for the ultimate in snack customization.

The expanded product line can be found at retailers like Target, HEB, Schnucks, Ingles, A&P, Weis, Shaw’s, Lowes Foods, Cub Foods, and Piggly Wiggly as well as select Costco regions, where consumers will be able to purchase Classic Soft Pretzels and Pretzel Dogs in a wholesale size.

The iconic pretzel brand is also celebrating National Pretzel Day in stores by hosting a weekend-long celebration from April 24-26, during which they’ll be offering their “My Pretzel Perks” members a reward for a free Original or Cinnamon Sugar Pretzel. Auntie Anne’s fans must have the “My Pretzel Perks” app downloaded and registered by 11:59 p.m. EDT on April 23, 2015 to take part in the celebration.

For more information on Auntie Anne’s newly expanded retail line please visit the “More Auntie Anne’s” section of AuntieAnnes.com and be sure to follow Auntie Anne’s on Facebook, Twitter and Instagram for all the latest pretzel news and updates.

About Auntie Anne’s

At its more than 1,600 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailer’s shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit Auntie Anne’s website, Facebook page, Twitter or YouTube account.

SOURCE Auntie Anne’s

Media Contact:

Ashley Aberbach
Finn Partners for Auntie Anne’s
212-715-1524
ashley@finnpartners.com

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