April 14, 2015 // Franchising.com // JACKSONVILLE, FLA. – Tim Lash, director of Business Analytics at Brightway Insurance, will speak at Adaptive Live 2015, the Global User Conference put on by Adaptive Insights, April 20-23 in San Jose, Calif., the company announced.
Brightway is a national property/casualty insurance retailer selling through a network of franchised independent agencies throughout the country.
Adaptive Insights produces budgeting, reporting and dashboard tools.
Brightway is about to roll out to its Agency Owners a new tool built using Adaptive Discovery, a cloud-based business reporting product.
“We provide our Agency Owners with business analytics to help them understand how they’re doing and where their opportunities are,” said Lash. “Our current reports give our agents a real competitive advantage already, and we’re in the process of building new tools using Adaptive Discovery that will give agents easy-to-use, fully interactive dashboards they can view in real time to most effectively manage their business to even greater success.”
Lash said: “Insurance is all about using statistics effectively in risk selection and pricing. On the agency side, we’re using statistics to understand sales and retention performance to ensure the most profitable outcomes.”
Brightway independent agents focus strictly on selling and growing their books of business, while customer service, business analytics, carrier relationships and technology are handled centrally. As a result, Brightway agents consistently sell more new personal lines business than do traditional independent agents.
Lash’s talk at the conference will focus on using technology to drive transparency, increasing accountability, growth and profitability.
Brightway began franchising operations in 2008, is privately owned and operates more than 110 franchise locations in nine states. In 2015, the company was named a Top 500 Franchise by Entrepreneur magazine for the second year in a row. In 2014, it was named one of Florida’s Fast 100 by Florida Business Journals for the second year in a row and named the 9th Best Franchise with Less Than $150,000 in Entry Costs by Forbes.
For more information, go to brightway.com.