Don’t Be “Fool”ish this April – Save a Life with Swim Lessons

British Swim School reminds all families to take a hard look at the swimming abilities of each adult and child. If anyone isn’t able to back float (the ultimate survival skill), he or she is in jeopardy and needs to learn how to swim.

Ft. Lauderdale, FL (PRWEB) April 16, 2015 - It’s the time of year when teachers, students and families have begun the countdown to summer. The weather is warming up, Spring Break is over, and the clock is ticking until outdoor pools and beaches become a hot spot. British Swim School (BSS) uses this season to remind all families to take a hard look at the swimming abilities of each adult and child. If anyone isn’t able to back float (the ultimate survival skill), he or she is in jeopardy and needs to learn how to swim.

There are staggering statistics about water injuries and deaths that need to be addressed. Each day in the United States, approximately ten people die from unintentional drowning. Of these drownings, two are children aged 14 or younger. Drowning ranks fifth among the leading causes of unintentional injury death in the U.S. (Source: CDC)

As we prepare for May, which is National Water Safety Month, British Swim School encourages families to enroll in kids swim lessons now to help avoid water tragedies. By taking lessons this spring, swimmers will be safer this summer.

“We are proud to provide swimming lessons to communities because we can actually save lives through our work,” said Rita Goldberg, founder and CEO of British Swim School. “The sport of swimming can enrich lives in many ways, but the bottom line is that if anyone is going to be near water – pools, lakes, rivers, oceans, hot tubs – they absolutely need to know the basics of water safety.”

Here are some things we all can do to share the message of drowning prevention in 2015:

  • Take the “I'm a Safe Swimmer Pledge”:
  • Enroll in lessons:
  • Don’t underestimate the water. Keep a close eye on everyone in your group.
  • Double check that you are using proper equipment in your home spas and pools.
  • Don’t rely on flotation devices as a method of swimming.
  • Tell families with infants that children as young as three months old can learn to back float; tell adults that it’s never too late to learn!

About British Swim School

Rita Goldberg, a former national swimmer in Britain, founded British Swim School in 1981. Headquartered in Fort Lauderdale, British Swim School (BSS) currently operates in more than 50 pools in six states in the U.S. and internationally in Turkey.

Goldberg developed the unique and highly effective teaching methods that are a recognized trademark of BSS. The organization provides water safety survival and swimming lessons to more than 6,000 students per week and conducted more than 250,000 swimming lessons in 2014.

BSS is ranked in Entrepreneur’s Franchise 500, one of Entrepreneur Magazine’s “Top 50 New Franchises” and “The 10 Types of Franchises to Watch in 2015”. British Swim School is also aligned with the Safer3 Water Safety Foundation, whose mission is to “protect every life from drowning through education and heightened water safety awareness”. For more information, visit our website and like us on Facebook at

SOURCE British Swim School


Alicia Hassinger
British Swim School
+1 720-933-8119



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