April 27, 2015 // Franchising.com // DALLAS – Residents of Provence, a region in the south of France, aspire each day to recognize the joie de vivre, or the joy of life, by slowing down, savoring each meal and cherishing time with family and friends. La Madeleine Country French Café is channeling this philosophy and way of life by highlighting fresh, seasonal vegetables, fruits and herbs that pervade the French countryside with its new Flavors of Provence menu items.
Several new handcrafted recipes, created with crave-worthy fresh ingredients, bring the flavors of Provence to life at la Madeleine. Guests may choose from three new salades including the Chicken, Bacon & Bleu; Roasted Vegetable, Chicken & Goat Cheese or Cranberry Pecan Wild Field. Additionally, la Madeleine is featuring a variety of lemon pâtisseries made from scratch, including their namesake Lemon Madeleines, legendary Lemon Tarts and a limited-time Lemon Cream Cake.
“With our new Provence-inspired salades and pâtisseries, guests can experience the essence of the South of France, which is dotted with country cafés and large outdoor markets,” said Susan Dederen, vice president of culinary for la Madeleine. “Perfect for springtime, these menu items highlight the best of fresh, seasonal ingredients. My personal favorite is the pesto roasted vegetable salade with goat cheese. The goat cheese adds a creamy tang paired with an array of vegetables at their peak, it is a wonderful combination.”
The three new salades celebrate the fresh ingredients found at Provençal country markets, including the flavorful Chicken, Bacon & Bleu made with crispy bacon and savory bleu cheese. The Roasted Vegetable, Chicken & Goat Cheese salade highlights fresh vegetables one would find at any market in France including pesto-roasted zucchini, red bell peppers, button mushrooms and a wonderful fresh goat cheese spread. The Cranberry & Pecan Wild Field salade perfectly balances sweet and savory flavors with dried cranberries and toasted pecans tossed in balsamic vinaigrette.
For dessert, la Madeleine is featuring variety of lemon cakes and pastries from its namesake Lemon Madeleine, made with real lemon peel and juice, to a moist Lemon Cream Cake. These light, sweet and delicious desserts are the perfect way to celebrate citrus season in the South of France, right in your own neighborhood. Guests can also try the Lemon White Chocolate Chunk Cookie or scrumptious Lemon Tarts.
“Highlighting seasonal ingredients and flavors from the Provence region of France is great example of how we are constantly working to maintain authenticity in our menu. We are constantly looking to our French roots for inspiration,” said John Cahill, president of the Dallas-based brand. “We hope that our new Provence-inspired salades and pâtisseries are enjoyed by our guests, and maybe for a moment during their meal, they can feel a bit of the joie de vivre that is the essence of the South of France.
La Madeleine welcomes guests to experience delectable cuisine and an inviting ambiance every day. Writing recipes using classic French techniques, la Madeleine’s menu includes 76 items made from scratch daily. For more information, visit www.lamadeleine.com.
Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.
A treasured part of many communities for more than 30 years, there are currently more than 75 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
SOURCE a Madeleine Country French Café
All Points Public Relations