April 27, 2015 // Franchising.com // Toronto, Canada - The Chickery, founded in 2012 by celebrity chef David Adjey of Food Network fame, has inked a deal to open five units in non-traditional units across Toronto, the first of which will open in Mt. Sinai Hospital’s new food court project, currently under renovation. Mt. Sinai is one of Toronto’s busiest hospitals, and RioCan, which serves as both an investor and the landlord for the new Food Hall, called the project “an important element to the conveniences offered to patients, families and staff.” The Food Hall is being built with the intention of also drawing a non-patient lunch crowd from the many neighboring office buildings.
Dan Rowe, a spokesperson for The Chickery as well as the Head of the brand’s Development Team, said, “We are keeping Toronto to expand to 7-10 corporate locations, except for strategic non-traditional locations like Mt. Sinai, Toronto Airport, The Path, etc.”
RioCan sought out unique concepts with a healthier food menu for the Food Hall, instead of mainstream food court brands. The Chickery will be one of 7 food establishments partnering with them for Mt. Sinai, and was chosen as the only chicken brand to be a part of the project.
The 5-unit Toronto deal was signed with experienced multi-unit franchisees Bharti Kapoor and Rishi Kapur. The group has past experience in multi-unit restaurant and hospitality franchising. “We are very excited to be the first Toronto franchisees of The Chickery in Toronto. We are proud to work with renowned Chef David Adjey whose focus is authentic quality chicken and gracious hospitality,” said the partners of the brand. “Our first location will be in Mt. Sinai Hospital’s food court which will have other varieties of exemplary food offerings.”
The Chickery’s expansion has been fueled by its franchise development partnership with Fransmart, the company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill. Fransmart has also invested in The Chickery via FranInvest – Fransmart’s new private equity firm for growing restaurant concepts - to own a controlling interest in The Chickery. The Mt. Sinai location will double the restaurant’s footprint in our home market of Toronto, and comes after the announcement of plans to expand into the U.S. and the Middle East.
The Chickery is a leading competitor in the rising better chicken segment of the fast casual industry. Offering both healthy grilled and indulgent fried chicken options, everything on the menu is hand made daily with unique celebrity chef touches, and the chicken is all natural, never frozen and humanely raised without the addition of water or flavoring. The Chickery’s founder, Torontonian and celebrity chef David Adjey, was listed on the 2015 Power List Readers’ Picks from Nation’s Restaurant News, an annual list of foodservice industry’s most influential players. Adjey has competed on Iron Chef America and also starred on both Restaurant Makeover and The Opener on The Food Network.
The Chickery is a fast casual restaurant on the cutting edge of the increasingly popular better chicken segment, offering real, tasty chicken and sides. First and foremost, The Chickery is about premium roast chicken – using all natural, never frozen, farm-fresh, humanely raised chicken with no added water or flavoring. The Chickery’s menu was created by renowned celebrity chef, David Adjey, who studied at the Culinary Institute of America and has dedicated his life to great food and proving that you can eat both quick and well. We use quality authentic ingredients to create recipes designed by a top chef. Not only is our chicken delicious, but our entire menu consists of delicious options you simply won’t find at other chicken restaurants.
Learn more about franchising opportunities with The Chickery.
SOURCE The Chickery