La Madeleine Pledges to Raise Funds for One Million Meals to Fight Childhood Hunger with Children’s Hunger Fund®
Launches “Hearts for Hope” Campaign; Purchase a Heart-Shaped Cookie to Benefit Children’s Hunger Fund
May 11, 2015 // Franchising.com // DALLAS – La Madeleine Country French Café, the Dallas-based bakery café brand with more than 75 locations nationwide, announced today its commitment to raising funds that will provide one million meals to children in need through Children’s Hunger Fund.
In May, la Madeleine will launch its heartfelt effort in tandem with Children’s Hunger Fund by raising $250,000 through its “Hearts for Hope” campaign at all participating cafés nationwide.
“We are proud to partner with Children’s Hunger Fund as part of our commitment to make a difference and help in the fight to end childhood hunger,” said John Cahill, president of la Madeleine Country French Café. “Our dedication to fighting childhood hunger is an important part of who the la Madeleine family is – it’s incredibly important to us to support our communities in this way.”
From May 1 to 31, la Madeleine will donate $1 for every single legendary heart-shaped Linzer cookie or any other cookie purchased. Guests who donate $5 to the cause will receive a card with six offers for free la Madeleine favorites, valued at $20. The card includes a variety of offers ranging from a free loaf of bread or baguette to a free specialty croissant, cup of soupe, patisserie, and more. All proceeds, or 100 percent of every donation, will go directly to the Children’s Hunger Fund and each dollar donated will provide four meals for children in need.
“La Madeleine is a special company and valued partner – one that we feel shares our devotion to serving children in crisis,” said Dave Phillips, president and founder of Children’s Hunger Fund, which has raised over $1 billion for food and other aid to more than 20 million children in the United States and worldwide.
Children’s Hunger Fund’s philanthropic partnership with la Madeleine gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need.
About la Madeleine Country French Café
Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.
A treasured part of many communities for more than 30 years, there are currently more than 75 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
About Children’s Hunger Fund
After encountering suffering children in Honduras, Dave Phillips sought to make a difference and began Children’s Hunger Fund in 1991. Since then, an average of 99 percent of total contributions—over 1 billion dollars in food and other aid—has been distributed through programs serving more than 20 million children across America and in more than 72 countries around the world. In 2014, Children’s Hunger Fund provided 22 million meals into the homes of those in need both in the U.S. and around the world. Over 26,000 volunteers in 2014 were utilized to maximize their reach and impact while minimizing overhead. Children’s Hunger Fund strives to operate with total financial integrity and efficiency. The organization is listed by CharityNavigator.org, MinistryWatch.org, and Forbes.com as one of the most cost-effective charities in the nation.
SOURCE la Madeleine Country French Café
All Points Public Relations