ATLANTA - May 26, 2015 // PRNewswire // - Global Franchise Group (GFG), LLC, the strategic brand management company and franchisor behind Great American Cookies®, Pretzelmaker®, Marble Slab Creamery®, MaggieMoo's Ice Cream & Treatery®, and Hot Dog on a Stick™ has raised more than $1 million for The Leukemia & Lymphoma Society (LLS) through its "A Bite for the Fight" campaign. The funds were raised over three years through an annual drive that encourages customers, franchisees and employees to make donations in support of LLS's Light The Night Walks – a powerful and unique fundraising program that brings together families and communities to honor blood cancer survivors and those lost to the diseases.
GFG exceeded its $1 million fundraising goal during a special "March Past a Million" event at its bi-annual conference recently held in Orlando, Fla. "March Past a Million" featured an energetic, real-time fundraising session which allowed GFG to raise more than $38,000 in 10 inspiring minutes. During the three day conference, GFG raised $39,661.
"To date, Global Franchise Group has proudly raised $1,028,314 for Leukemia & Lymphoma Society, and we are ready to kick off our summer 2015 fundraising effort," said CEO and President of Global Franchise Group, Chris Dull. "We have an incredible partnership with LLS through our 'A Bite for the Fight' campaign and we're able to contribute to LLS's research to advance lifesaving new treatments for blood cancer patients. Our customers, franchisees and employees are inspired by our involvement in LLS's Light The Night Walks. GFG and our brands believe in creating memories and celebrating life, and our core values align perfectly with those of LLS."
Throughout this summer and the remainder of 2015, GFG's brands will continue to raise funds at Great American Cookies, Pretzelmaker, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery and Hot Dog on a Stick locations. The "A Bite for the Fight" program also includes patient outreach, engagement with families, and special offers for supporters of LLS. GFG has set a goal of raising $500,000 in 2015.
"We are proud to partner with Global Franchise Group, whose dedication through its fundraising efforts to raise more than $1 million in three years, is making a significant impact on our mission," stated Mark Roithmayr, Chief Development Officer for LLS. "GFG's leadership with Light The Night is truly shining a spotlight on the need for lifesaving treatments and cures for blood cancer patients. GFG's live, real-time fundraising event is one of the most memorable 10 minutes of charitable giving I've experienced."
For supporters interested in joining GFG's "A Bite for the Fight" program, donations can also be made online at http://pages.lightthenight.org/2015/gfg.
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo's Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.
The Leukemia & Lymphoma Society ® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.
SOURCE Global Franchise Group