May 29, 2015 // Franchising.com // IRVINE, California – Wienerschnitzel, the world’s largest hot dog chain, has announced its newest activation in partnership with Toyota, around their recent unveiling of the RAV4 rally car, which will be driven by off-road race pro Ryan Millen in events throughout the U.S., including a portion of the 2015 Rally America season. The Wienerschnitzel logo and the company’s beloved hot dog mascot, “The Delicious One,” will be displayed on the ramped-up RAV4 rally car along with Millen’s race gear. Additionally, Wienerschnitzel will host social media contests with prizes including a one-year subscription to Racer Magazine and Sirius XM Satellite Radio, and two passes to the 2015 SEMA Car Show in Las Vegas as a guest of Toyota.
"Toyota is innovating the race industry and we are flattered they partnered with us to help reach a younger demographic for their RAV4 initiatives,” said Wienerschnitzel’s Chief Visionary Officer, J.R. Galardi. “We look forward to sharing content through our social media, PR and digital solutions while watching this relationship grow for years to come.”
The two companies first joined forces when Wienerschnitzel signed on as the official hot dog of professional Motocross team Joe Gibbs Racing Motocross (JGRMX) in October 2014, for which Toyota is a title sponsor, along with AutoTrader.com and Yamaha.
“It’s an honor to be part of the Wienerschnitzel family and I’m looking forward to taking this iconic brand along for some wild rides in this new rally car!” said race pro, Ryan Millen. “I love their chili dogs almost as much as I love having their mascot ‘The Delicious One’ featured on my vehicle. I mean, I have a screaming hot dog on my car…that’s awesome!”
Toyota will serve Wienerschnitzel’s famous hot dogs in their team pit at participating Rally America races across the west coast, in addition to various Toyota-sponsored events throughout the year. For more information about Wienerschnitzel’s partnerships and race activations, visit www.wienerschnitzel.com.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez.
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through its Toyota, Lexus and Scion brands. Over the past 50 years, Toyota has built more than 25 million cars and trucks in North America, where it operates 14 manufacturing plants and directly employs more than 40,000 people. The company’s 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. For more information about Toyota, visit www.toyotanewsroom.com.
Millen is a proven professional driver experienced in off-road racing, road racing, print and commercial work. With over 20 years of racing experience, passion for adventure, and an impressive coaching history, Millen’s passion in life is motorsports, specifically Off-Road racing. Nothing puts a smile on his face more than “gettin’ dirty in the dirt.” This motto is best demonstrated in his driving skills and experiences in off-road racing. Applying the skills learned over a lifetime of racing, he’s found that the off-road environment is the best to improve the mobility of military platforms. Millen enjoys showcasing the reliability of new vehicles that don’t yet have the durable reputation in the public’s eye. Of course, securing racing victories in as many forms of motorsports as possible, fuels his passion. For more information about Ryan Millen’s race experience and upcoming events, visit http://www.ryan-millen.com/.
Morgan Marketing & Public Relations