Ben & Jerry’s® is Shaking Things Up to Benefit Caring Dairy Program for National Dairy Month
June Scoop Shop Promotion Helps Give Back to the Cows
PR Newswire, Burlington, Vt., June 2, 2015 – Looking for a refreshing summer treat that gives back to the cows who help make Ben & Jerry’s ice cream possible? Look no further than our Ben & Jerry’s company owned Scoop Shops! During the month of June, $1 from every milkshake (up to a maximum donation of $3,000) sold goes to Ben & Jerry’s® Caring Dairy Environmental Stewardship Fund.
The Caring Dairy Environmental Stewardship Fund was established by Ben & Jerry’s to award farmers in the Caring Dairy program who commit to making improvements within their farm that embody the innovative efforts of the Caring Dairy program. Farmers who implement improvements are awarded $500-$2,500 per award each year. In 2014 the Blue Gene Farm in North Bangor, NY was awarded for reducing their energy consumption and increasing efficiency. From the results of a farm audit, the Blue Gene Farm determined that changes to lighting, ventilation and vacuum equipment would reduce energy consumption. They have since seen monthly utility bills reduced by two-thirds.
“This is the third year we’ve offered this scoop shop program,” said Andrea Asch, Natural Resource Manager for Ben & Jerry’s. “We’re confident that this program will not only provide our fans with a cool summer treat, but more importantly help our Caring Dairy farmers by providing another resource to keep their farms running in the best way possible.”
Ben & Jerry’s Caring Dairy program was established to offer farmers a way to evaluate their farm against a set of 11 sustainability indicators to help identify areas for improvement and guide farmers toward beneficial changes.
To learn more about Ben & Jerry’s Caring Dairy program, visit: http://www.benjerry.com/caringdairy.
About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2014 to support social, economic and environmental justice nationally and in Vermont. For more information about the Ben & Jerry’s Foundation visit www.benandjerrysfoundation.org.
SOURCE Ben & Jerry’s
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