Westin Hotels & Resorts Creates Photo Finish on National Running Day with Launch of Run With a View
Westin’s Run Concierges Tapped to Pick Top Photo-Worthy Wellness Moments on Running Routes Across U.S. and Canada
STAMFORD, Conn. - June 2, 2015 - (BUSINESS WIRE) - As part of its third annual celebration of National Running Day, Westin Hotels & Resorts, part of Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT), continues its commitment to wellness with the launch of Run With a View, a new runWESTIN offering that encourages guests to take their runs outside by bringing the signature runWESTIN™ maps to life through photography. Run Concierges across select Westin properties in the U.S. and Canada have hand-selected at least five spots along the local 3 and 5 mile maps that are ideal for capturing inspiring wellness-themed photos to share on social media.
Through The Westin Well-being Movement and the brand’s Move Well pillar, Run With a View allows guests to look at their fitness routine through a new lens. Starting June 3rd, before heading out on their run, guests can check in with their local Run Concierge to locate the five picture perfect wellness spots on the map, as well as learn the interesting background on why these locations make for an engaging social media upload. Guests are encouraged to snap and post these moments on their social media channels with #runwestin and #runwithaview.
“We are constantly evolving our wellness offerings to provide engaging fitness options that also encourage guests to explore their local surroundings,” said Bob Jacobs, Vice President of Brand Management, North America, Westin Hotels & Resorts. “Run With a View allows guests to discover intriguing, and perhaps never-before-seen, photo-worthy moments during their run, inspiring them to share their wellness experiences with friends, family and followers.”
Westin will be kicking off Run With a View with a star-studded 5K run on June 3rd in California at The Westin Pasadena Hotel, led by National runWESTIN™ Concierge Chris Heuisler and a surprise host. These two avid runners will lead a group of guests and associates through The Westin Pasadena Hotel’s 5K map, pointing out the wellness-inspired moments along the way in what can be described as the digital age’s version of a traditional photo tour. Westin properties in North America will be joining the celebration with their own 5K runs that showcase the hand-picked social media worthy views. Participating hotels include The Westin Copley Place, The Westin Grand Vancouver Hotel, The Westin Harbour Castle in Toronto, Le Westin Montreal, The Westin Charlotte, The Westin Ka’anapali Ocean Resort Villas, The Westin Austin at The Domain, The Westin Indianapolis, among others.
Building on the momentum of North America’s National Running Day efforts, many Westin properties around the world are also executing Move Well activities to further reinforce Westin’s brand programming and commitment to the well-being of both associates and guests.
About The Westin Well-being Movement
With a brand positioning rooted in wellness for more than a decade, Westin Hotels & Resorts is dedicated to ensuring that guests leave feeling better than when they arrived. In 2014, the brand launched The Westin Well-Being Movement – a year-long global initiative designed to enhance the well-being of guests and associates with the introduction of a string of innovative partnerships and programs across the brand’s six pillars of well-being: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. Building upon its existing healthy SuperFoodsRx™ menus, Westin recently introduced new delicious and nutrient-rich offerings including Westin Fresh by The Juicery, featuring energizing juices and smoothies, and kid-tested nourishing dishes developed in partnership with SuperChefs on The Westin Eat Well Menu for Kids (Eat Well).
The inspiration for Westin’s wellness strategy, the iconic Heavenly® Bed (Sleep Well) is beloved by guests and lauded as one of hospitality’s great innovations. WestinWORKOUT®, runWESTIN™ and Westin Gear Lending in partnership with New Balance® (Move Well) together pack a formidable punch, offering guests a holistic fitness solution. The brand’s nature-inspired design, signature sensory welcome, Heavenly Bath and Heavenly Spa (Feel Well) offer a relaxing respite from the rigors of travel. Tangent (Work Well), an innovative workspace concept for small groups modeled to support today’s mobile traveler, is receiving rave reviews and high usage from guests in locations where available. Westin Weekend (Play Well) signature experiences are designed to let guests escape, discover and relax and the brand’s digital destination guide, Westin Finds from AFAR, provides guests with uniquely curated travel experiences.
For more information on Westin and the brand’s Well-Being Movement, click here. For more information on Westin Hotels & Resorts, please visit westin.com, Facebook or follow Westin on Twitter and Instagram.
About Westin Hotels & Resorts
Westin Hotels & Resorts has been a leader in wellness and hospitality for more than a decade. Today, Westin has more than 200 hotels and resorts in nearly 40 countries and territories, and is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with more than 1,200 properties in 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, element® and the recently introduced Tribute Portfolio™. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit http://www.starwoodhotels.com.
SOURCE Starwood Hotels and Resorts Worldwide, Inc.
Westin Hotels & Resorts
Nancy J. Friedman PR
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