#ALOFTLIVE: Starwood’s Cutting-Edge Aloft Brand Announces Final Three Performers of the Live at Aloft Hotels 2015 Tour

North of Nine, Michelle Chamuel and for KING & COUNTRY to Take the Stage at Some of Aloft’s Most Dynamic North America Destinations

STAMFORD, Conn. - June 3, 2015 - (BUSINESS WIRE) - Aloft Hotels, part of Starwood Hotels and Resorts Worldwide, Inc. (NYSE:HOT), today announced the final three emerging artists who will be checking in and rocking out at Aloft Hotels across the country as part of the Live At Aloft Hotels 2015 Tour. The tour – which has already included performances by acoustic based pop artist Christian Burghardt and Australian pop duo The Veronicas – brings intimate, acoustic sets by five rising artists, to buzz-worthy Aloft destinations across North America. The final three acts of the tour will showcase: North of Nine, Michelle Chamuel and for KING & COUNTRY.

“Aloft has a longstanding passion for music and we are committed to offering up-and-coming acts an unprecedented platform to showcase their talents,” said Brian McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “The continuation of this exciting tour is the latest way we are supporting emerging artists, while giving our guests a taste of the future of music.”

Fresh off their debut EP, “Alive”, North of Nine (the hot new band executive produced by Randy Jackson) will take the stage tonight, June 3, at Aloft Denver Downtown, followed by performances at Aloft Minneapolis (June 11), Aloft Cleveland Downtown (June 17), Aloft Dallas Downtown (June 25) and Aloft Orlando Downtown (July 2). Check out the music video for their hit radio single “Can It Be You?” here. Fronted by Jackson Guthy, these fast-rising pop-rockers deliver catchy choruses, polished songwriting and tender ballads all while the rock ‘n’ roll heartbeat of the band shines through. The North of Nine performances will be followed by recording artist and The Voice Season 4 runner-up Michelle Chamuel (kicking off July 16 at Aloft Cleveland Downtown) and Australian pop-duo and two-time 2015 Grammy Award winners for KING & COUNTRY, known for their soaring melodies, driving rhythms, theatrical instrumentation and personal themes (dates to be announced).

All Live At Aloft Hotels 2015 On Tour performances have no cover charge and are open to hotel guests and music loving locals. For all upcoming tour dates, artist info and the full tour lineup, please visit LiveAtAloftHotels.com and join the conversation at @AloftHotels using #AloftLive.

Known for its vibrant social scene and innovative global music programming, Aloft Hotels has put a spotlight on up-and-coming artists since the brand’s inception in 2008 with the introduction of Live At Aloft Hotels, the signature ongoing music series offered at every one of the brand’s nearly 100 hotels worldwide. The popular acoustic sets showcase emerging talent with live, intimate performances in W XYZ® bars and unscripted backstage moments. Past Live At Aloft Hotels feature artists have included Green River Ordinance, Better Than Ezra, The Lumineers, Langhorne Slim, and more. Additionally, in 2014, the brand hosted 100 Days of Music, a global initiative in which 100 artists performed at 100 Aloft Hotels over the course of 100 days to celebrate the road to the brand’s upcoming 100th hotel opening. As a further commitment to rising musicians, Aloft’s annual Project Aloft Star global talent competition is aimed at discovering the world’s hottest music acts. This year’s competition is scheduled to launch early this summer.

Let’s get social! Follow @AloftHotels on Twitter, check us out on Instagram @AloftHotels, or head to LiveAtAloftHotels.com. #ALOFTLIVE.

About Aloft Hotels

With 100 hotels open now and coming soon in 15 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest (SPG®) program, the industry’s richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, Element® and the recently introduced Tribute Portfolio™. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit www.starwoodhotels.com.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Ashley Chapman
Global Public Relations
Aloft Hotels
212-380-4015
Ashley.Chapman@starwoodhotels.com

Leanne Drago
THINK PR for Aloft Hotels
ldrago@thinkpublicrelations.com
212-343-3920

Chelsea Ensel
THINK PR for Aloft Hotels
censel@thinkpublicrelations.com
212-343-3920

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