School Of Rock Names Elliot Baldini Senior VP of Marketing

New Addition Brings Extensive Marketing Expertise to Growing School of Rock Franchise

June 04, 2015 // // Chicago, IL - School of Rock, the leader in performance-based music education, has announced the hiring of Elliot Baldini as Senior Vice President of Marketing. Baldini will be responsible for leading School of Rock’s various marketing programs including digital, local, events, and franchise development.

Before joining School of Rock, Baldini served various roles at Guitar Center including Director of Strategy and CRM, Director of Strategic Marketing Initiatives, and Director of Merchandising. Baldini was responsible for the development and execution of top priority, high impact marketing strategy and CRM initiatives for Guitar Center's online brands. Prior to working with Guitar Center, Baldini was employed by Sears Holding Corporation, where his positions included Director of Financial Services, Marketing Manager, and Senior Marketing Analyst.

“Elliot has shown extraordinary talent in analytical decision making and strategic marketing, and we are thrilled to have him lead our marketing here,” said School of Rock CEO, Dzana Homan. “We are confident that his expertise will prove to be a valuable asset as School of Rock looks towards further expansion in the coming years.”

“As a lifelong musician with a passion for performance, I am honored to join the School of Rock team that has helped make School of Rock the industry leader both among consumers and franchisees,” said Baldini. “Between my love of music and School of Rock’s educational paradigm, I am excited for the opportunity to contribute to the franchise’s ongoing success.”

Baldini will start his new position immediately. For more information regarding School of Rock, please visit

About School of Rock

School of Rock is fostering the next generation of great artists and redefining music education. Through a unique performance-based approach, students are guided from the lesson room to the stage where they play real shows at authentic venues with their peers. School of Rock’s collaborative environment inspires students to learn and excel and instills a confidence they carry with them for the rest of their lives. With more than 150 locations in nine countries, School of Rock inspires the world to rock on stage and in life. For more information about the franchise opportunity, please visit

SOURCE School of Rock

Media Contacts:

Shelby Fox

Alexandra Williams



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