Krispy Kreme Announces Partnership to Bring its Doughnuts To Troops and Military Families Throughout Europe
WINSTON-SALEM, N.C. - (BUSINESS WIRE) - June 4, 2015 - Krispy Kreme (NYSE: KKD) today announced a partnership with the Army & Air Force Exchange Service (AAFES) that will bring its one-of-a-kind sweet treats, including its signature Original Glazed doughnuts, to U.S. military bases throughout much of Europe.
Through a licensing agreement, AAFES’ largest production plant in the world in Gruenstadt, Germany will produce and distribute fresh Krispy Kreme products daily to the troops and their families at U.S. military bases in Germany, Belgium, Bulgaria, Greece, Italy, the Netherlands, Portugal, Turkey, and the United Kingdom.
"We are excited to be able to further penetrate the European market through this unique channel,” said Dan Beem, Krispy Kreme President, International. “We are honored to be working with AAFES to ensure American troops and their families get the same great-tasting Krispy Kreme products they would get in any of our shops around the world, made and delivered fresh to them daily.”
A team of master bakers at the Gruenstadt production plant will use Krispy Kreme’s proprietary doughnut-making equipment and ingredients to produce a wide variety of Krispy Kreme’s signature iced, filled and other doughnut offerings. The bakery currently supplies more than 200 American-branded products made from scratch daily to authorized shoppers at military bases throughout Europe, Iraq and Afghanistan. Each product is identical to those service members, Department of Defense civilians and their families find in the United States, down to the packaging, recipes and ingredients.
”We are committed to delivering experiences military families would expect to find in the United States,” said Rich Pickering, Exchange Vice President, Food, Fuel and Theater Operations. “Working with name brands like Krispy Kreme helps us deliver a taste of home to service members, wherever they are called to serve.”
About The Army & Air Force Exchange Service
Celebrating its 120th year of service, the Army & Air Force Exchange Service (Exchange) is a non-appropriated fund instrumentality of the United States Department of Defense. The Exchange’s mission is to go where soldiers, airmen and their families go to improve the quality of their lives through goods and services provided. The Exchange serves approximately 12 million customers in all 50 states and more than 30 countries.
About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more information about Krispy Kreme visit www.KrispyKreme.com. Also visit us on Facebook at www.Facebook.com/KrispyKreme, on Twitter at www.Twitter.com/KrispyKreme, and on Instagram at www.Instagram.com/KrispyKreme.
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SOURCE Krispy Kreme
Sr. Director, Corporate Communications