WINSTON-SALEM, N.C. - (BUSINESS WIRE) - June 5, 2015 - On April 28, 2015, in celebration of National Superhero Day, Krispy Kreme offered its fans a chance to score the ultimate prize of Free Doughnuts for Life by posting and sharing a photo of themselves and their favorite “superhero” using #superheroselfie. Thousands rose to the Superhero Selfie Sweepstakes challenge, and Krispy Kreme is proud to announce that Breana Smallwood of Fuquay Varina, N.C. is the Grand Prize Winner of Free Krispy Kreme® Doughnuts for Life.
“It was exciting to see our fans play along with this contest on social media and in our shops,” said Dwayne Chambers, Chief Marketing Officer, Krispy Kreme. “The #superheroselfie submissions ranged from photos of fans and their friends showcasing their superhuman powers, to heartstring-tugging pics of fans and their loved ones sharing a Krispy Kreme moment. Our fans around the world are truly our favorite superheroes.”
Ms. Smallwood, a graduating student at North Carolina State University, tweeted a selfie that featured her sisters Olivia (11) and Sophia (10) through the hole of her favorite sweet treat, a Krispy Kreme Chocolate Iced with Sprinkle Doughnut. See the winning photo at KrispyKreme.com/SuperHeroDay.
“My sisters are definitely my heroes,” explains Ms. Smallwood of the motivation behind the winning photo. “Even though there is a decade’s age difference between us, we are still very close. They are both excellent students and very polite and respectable young ladies. I am very proud of them and they are extremely excited about all of the free doughnuts we’ll be sharing.”
As Grand Prize Winner, Smallwood received a Krispy Kreme Gift Card valid for the purchase of one dozen doughnuts per month for 30 years (360 dozen) at any Krispy Kreme US location, valued at $3,500.
Ms. Smallwood plans to share her winnings with her sisters and their classmates, and use them as a sweet incentive for students at the Creedmoor, N.C. high school where she will begin working as a guidance counselor next year.
In addition to the Grand Prize, five winners from throughout the country received free Krispy Kreme Doughnuts for a Year. Each winner was gifted a punch card good for one dozen Original Glazed doughnuts per month for one year, valued at $250.
Connect with Krispy Kreme at KrispyKreme.com, Twitter, Instagram, Facebook, HotLightApp.com, and Krispy Kreme on Tumblr.
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more information about Krispy Kreme, visit KrispyKreme.com.
SOURCE Krispy Kreme
PR and Media Manager