June 05, 2015 // Franchising.com // SURREY, British Columbia – Wok Box Fresh Asian Kitchen, a Canadian-based fast-casual chain which offers cuisine from 10 different Asian countries, has opened its latest restaurant in Arlington, Texas.
Located in the College Plaza at 1308 South Cooper Street, the new restaurant is the second of 30 planned for the Metroplex over the next 10 years. The area’s first location opened last year in Irving.
“Wok Box brings authentic flavors from all across Asia into communities where these experiences are lacking. Arlington presents a great opportunity for Wok Box to expose a wide range of customers to high quality product in a fast casual environment,” said Wok Box CEO Lawrence Eade. “Customers come back to us again and again because of the experience and value at Wok Box. We look forward to winning over the people of Arlington, as well as the broader Dallas-Fort Worth area, as we have across many other markets.”
Wok Box specializes in fresh, wok-cooked Asian cuisine, offering simple but extensive menu options influenced by the flavors of 10 Asian regions, including Thailand, Malaysia, Mongolia, Singapore, Korea, China, Japan, India, Cambodia and Vietnam.
The main meals consist of fresh stirfy noodle boxes, rice boxes and Asian street tacos. After choosing their base, customers pick from one of five proteins – grilled chicken, grilled beef, grilled pork, wok’d shrimp or wok’d tofu – before further customizing their meal with a selection of eight signature sauces and 14 toppings. There are also four classic boxes to choose from.
In addition to the three main entrée categories, Wok Box offers Asian salads and small bites like spring rolls, chicken gyozas, edamame and cheesy kimchi fire balls.
Many dishes can be made vegetarian, vegan or wheat-free, and in most cases are served in five minutes or less.
“We’re totally different than anything else in the Arlington fast-casual segment, providing eager eaters with a craving for Asian-inspired meals a variety of multi-faceted flavors under one roof,” said Jags Patel, the Master Developer who owns the rights to the North and West Texas market. “We’re not just Japanese, we’re not Chinese, we’re not Thai. We’re the best of all those countries. And then some.”
Patel is currently eyeing other areas for additional stores, including Frisco, Keller, Flower Mound and Richardson, among others.
Founded in 2004 as a single store in downtown Edmonton, Alberta, Wok Box sets itself apart from other quick service chains by offering innovative, fresh and healthy Asian dishes made from natural ingredients and influenced by the flavors of Thailand, Malaysia, Mongolia, Singapore, Korea, China, Japan, India, Cambodia and Vietnam. Franchising since 2006, Wok Box has grown to more than 50 stores throughout Canada, the United States and Qatar. For more information, visit www.wokbox.ca.
SOURCE Wok Box Fresh Asian Kitchen