July 7, 2015 // Franchising.com // PARSIPPANY, N.J. – Wyndham Hotel Group today announced that Noah Brodsky has been named senior vice president, worldwide loyalty and engagement.
Wyndham Names Noah Brodsky Senior Vice President, Worldwide Loyalty and EngagementIn his new role, Brodsky will be responsible for leading all facets of customer loyalty and engagement across Wyndham Hotel Group and its more than 7,600 hotels, as well as aligning the loyalty and engagement strategy throughout Wyndham Worldwide. His key areas of oversight will include all loyalty and multi-brand marketing efforts, customer service operations and the company’s newly formed global social media marketing group.
Brodsky previously served as Wyndham Hotel Group’s vice president, worldwide loyalty, where he recently led the re-launch of the new Wyndham Rewards loyalty program. As part of the program’s global roll-out, Brodsky managed the development and execution of a $100 million global marketing campaign featuring the “Wyndham Rewards Wyzard,” the first advertising character ever used by the company in an umbrella marketing campaign. He joined the organization in 2014 as vice president of sales innovation.
“Since his first day at Wyndham Hotel Group, Noah has brought with him an unmatched level of passion and enthusiasm for our brands and the untapped potential of the Wyndham Rewards loyalty program,” said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group. “In just a short period of time, he’s played a key role in reinvigorating the company’s loyalty program and developed a marketing campaign that’s not only captured the attention of the industry but fueled interest and engagement from travelers around the world. His experience and leadership will prove invaluable as we work to further transform Wyndham Hotel Group.”
Prior to Wyndham, Brodsky served as chief experience officer at WeWork, a venture-backed office leasing and co-working company based in New York, N.Y., where he oversaw operations, sales, marketing and public relations. Prior to that, he spent 13 years in the hospitality industry, including, most recently, the role of vice president of global brand management for Sheraton at Starwood Hotels and Resorts.
Brodsky earned his bachelor’s degree at the Cornell University School of Hotel Administration in Ithaca, N.Y., and his master’s degree in business administration from Harvard Business School in Boston, Mass. He is based in Wyndham Hotel Group’s Parsippany, N.J., offices.
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of over 7,670 properties and over 667,000 rooms in 70 countries under the following brands: Dolce Hotels and Resorts® (acquired February 2015), Wyndham Grand® Hotels and Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company’s guest loyalty program offers more than 40 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information visit www.wyndhamworldwide.com.
SOURCE Wyndham Hotel Group