Pinot's Palette Partners with Buxton to Support U.S. Expansion
July 21, 2015 // Franchising.com // FORT WORTH, Texas - Pinot's Palette, the fastest-growing paint and sip franchise in the United States, has partnered with Buxton to assist with planning the company's growth strategy. Buxton's customer analytics and SCOUT platform will allow Pinot's Palette to quantify growth potential in each franchise territory and optimize the placement of locations.
"A large part of the success of Pinot's Palette has been our ability to take advantage of technology to give our franchisees the greatest opportunity to be successful and grow their business," said Pinot's Palette president and co-founder Charles Willis. "This partnership with Buxton further enhances our capabilities and will help our franchisees with one of the most important business decisions, and that is the selection of a location for their studio."
"Buxton is pleased to support Pinot Palette's continued growth," said Stephen Polanski, senior vice president of sales at Buxton. "We look forward to sharing important decision-making insights through our best-in-class analytics."
As a Buxton client, Pinot's Palette has received a customized retail model delivered through Buxton's web-based SCOUT platform. Utilizing SCOUT, Pinot's Palette will be able to analyze potential sites, create custom franchise territories and evaluate unlimited market expansion scenarios. Pinot's Palette joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.
About Pinot's Palette
Pinot's Palette is a pioneer of the paint and sip experience – a revolutionary way to enjoy art and wine, meet new people and bond with friends. With nearly 100 locations across the country and new locations popping up, Pinot's Palette is the fastest-growing paint and sip franchise in the country. Guests enjoy a no-experience-required art class - all supplies included - directed by trained, local artists, who guide guests step-by-step through a featured painting. By bringing fun, modern and creative ideas to their events, Pinot's Palette curates a unique, rewarding experience while providing a worthwhile contribution to the community.
For more information, visit www.PinotsPalette.com.
Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Anthropologie, and GNC.
For more information, visit www.buxtonco.com.