July 22, 2015 // Franchising.com // WEST PALM BEACH, Fla. – Sloan’s Ice Cream today announced a major development deal that will expand the brand into Kuwait. This marks the concept’s second multi-unit franchise agreement in the Middle East this year, joining the five-shop deal struck for the United Arab Emirates (UAE).
West Palm Beach, Florida-based Sloan’s – a premium brand combining innovative ice cream flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy and toys – has signed the multi-unit franchise development agreement with serial entrepreneurial couple Ali and Dima Al-Mutawa. Sloan’s Ice Cream will be a part of the Al-Mutawa’s development group, AFM Establishment LLC, which owns and operates well-known retail and real estate companies in Kuwait.
“When we first stepped inside Sloan’s in South Florida, we realized this is the opportunity we have been searching for,” said Ali, co-owner of AFM Establishment LLC. “The creativity, energy and brilliant presentation of Sloan’s lured us in, and the ice cream is beyond incredible. Taking family trips to Florida every year, we have grown passionate about the brand and are thrilled to make this magical shop our next business venture.”
Terms of the agreement include opening a total of five units in Kuwait during the next seven years. The first location will open by the end of this year at the Promenade Mall in Hawally, Kuwait, where Ali operates his high-end children’s clothing store, babycottons.
“This is truly a dream come true for our family,” said Dima, co-owner of Sloan’s in Kuwait and wife of Ali. “We’re thrilled to expand with a concept that is celebrated for bringing smiles to the faces of its guests. AFM Establishment LLC will create the same tradition with Sloan’s in Kuwait.”
In addition to this development agreement, Sloan’s is actively pursuing growth throughout the Middle East in similarly attractive markets. Firmly established as a concept that seasoned entertainment and restaurant ownership groups can expand with given the consumer appeal it commands, Sloan’s is a perfect fit for the lifestyle and shopping centers that have become extremely popular in the Middle East.
Since opening its first store in 1999 in West Palm Beach, Florida, Sloan’s has become an iconic, palatial tribute to ice cream. Today, there are six South Florida shops and one in San Diego. Expansion plans call for a total of 200 franchise units open and in development in the next five to seven years.
Sloan’s shops are community destinations like no other. Plush toys line the walls, homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store. The stores that the Al-Mutawas develop will include the treats and atmosphere that has provided Sloan’s its cult following around the globe.
“Simply put, we created Sloan’s to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed,” said Sloan Kamenstein, founder, owner and a classically trained chef who honed his craft at London’s Le Cordon Bleu culinary school and trained in kitchens throughout France. “The time has come to share Sloan’s yumminess around the globe and we’re thrilled about expanding our huge following into Kuwait. Sloan’s has a bright future in Kuwait and beyond.”
Kamenstein himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy’s Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom’s Apple Pie (apple pie ice cream with pieces of homemade apple pie).
Ideally suited for experienced restaurant, retail and hospitality franchise investors, as well as husband and wife teams and multi-generational investment groups, Sloan’s has demonstrated a track record of achievements in every economic climate. Owners of Sloan’s franchise units receive ongoing training and support, along with invaluable insight and leadership from Kamenstein and his franchise development team.
A true icon of South Florida, Sloan’s is renowned for its award winning luxury ice cream flavors, candies and world-class bakery items. The brand’s signature pink walls and ceilings, along with the plush toy collection lining its walls add to Sloan’s fun, funky experience, which includes magical glass bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice cream connoisseur, created Sloan’s along West Palm Beach, Florida’s famed Clematis Street.
For more information about Sloan’s, visit www.sloansicecream.com. To learn more about available franchise opportunities, visit www.sloansicecream.com/franchise, call (561) 839-3000 or e-mail David Wild at firstname.lastname@example.org.
SOURCE Sloan’s Ice Cream
Public Relations Associate