As Window Genie Expands Throughout Northwest, They Seek Veterans For Growth

Army Veteran Benjamin Bare Leads Effort with Newly Opened Window Genie of Redmond

July 27, 2015 // // REDMOND, Wash. - For eight years, Army veteran Benjamin Bare served his country with distinction, stationed at local Joint Base Lewis–McChord for the duration of his enlistment. Deployed six times in Afghanistan and thrice in Iraq, Bare was discharged in January. Since April, Bare has been serving others in a new way: providing the Redmond, Woodinville and Kirkland communities with window cleaning, window tinting and pressure washing through the mobile cleaning business Window Genie of Redmond.

Expanding throughout the Northwest, the company named on Inc. Magazine’s Inc. 5000 list of fastest-growing U.S. companies has developed a growing group of owners who are veterans. Spencer Zeman, 29 - himself an Army veteran who was stationed at Joint-Base Lewis-McChord - opened his Window Genie of Olympia business in July 2014 and Pat Braich, a 59-year-old Navy veteran, opened his Window Genie of Edmonds in May 2013.

A member of International Franchise Association’s Vet Fran program, which provides qualified veterans a discount on franchising fees and other benefits, Window Genie has attracted a large contingent of veterans thanks in part to the support the franchise offers them. This said, Window Genie founder and CEO Rik Nonelle, speaks to the attributes veterans possess that make them perfect entrepreneurs - and a perfect fit for Window Genie.

“Tenacity, professionalism, problem solving and leadership skills, veterans have these traits in abundance,” said Nonelle. “Those same traits have made so many Window Genie owners a success in their respective markets, and for good reason. We’re proud to give back to the men and women who served our country, helping them carry out their entrepreneurial ambitions in any way we can.”

For his part, Bare looks ahead to running his Window Genie with great optimism.

“I came from eight years of Active Duty as a Special Operations Ranger Infantryman,” said Bare. “I had a very high-stress, high-risk job before and I was looking to settle down with my soon-to-be wife and have a family. I want to turn my Window Genie into the family dynasty. But I also don’t see myself moving on from this business for a very long time; I only see expansion in our future.”

About Window Genie

Founded in 1994 by Richard Nonelle, Cincinnati-based Window Genie is a mobile cleaning services company focused primarily on its “big three” services: window cleaning, window tinting and pressure washing. The company also offers, among many other services, dryer vent cleaning, chandelier cleaning and gutter cleaning and re-securing. Window Genie services primarily residential customers, as well as small offices and commercial spaces. The company currently has over 80 franchise partners operating in over 200 markets and in 25 states, and expects to grow to 100 franchisees by the end of 2015 and over 300 within five years. Target markets include California, New York and Florida. For more information, visit

SOURCE Window Genie


Jason Sophian
Sanderson & Associates



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