Great Clips Gives People #MoreMinutes with its Back-to-School Campaign
What would you do with more time?
Great Clips performs random acts of kindness during back-to-school bustle
July 27, 2015 // Franchising.com // Minneapolis, Minn. – As children head back to school, families are often crunched for time, wishing they had more minutes to tackle everything on their daunting to-do lists. That’s why Great Clips, the world’s largest hair salon brand, has launched a back-to-school #MoreMinutes campaign. From July through September, Great Clips is asking people what they would do with more time. And, by random acts of kindness, Great Clips will give people gifts to spend #MoreMinutes doing what they love.
#MoreMinutes during the back-to-school rush
We’re excited to surprise and delight our customers with small gifts that will hopefully make a big difference in their busy back-to-school lives,” says Great Clips CEO Rhoda Olsen. “We are the back-to-school haircut destination where our customers expect a great haircut that saves both money and time. We created the #MoreMinutes campaign because so many of our customers love the extra minutes we save them with Great Clips Online Check-In. Finding fun ways to give people #MoreMinutes is our way of going above and beyond to save people even more time”.
#MoreMinutes surprises could include tickets to a sporting event with the family, a day of relaxation at the spa, or say, a check to cover a bill that would otherwise require somebody to work extra hours. Example story: Great Clips performs random act of kindness for baby alpaca owner.
How to enjoy #MoreMinutes fun
To join in the fun, customers post a selfie of their Great Clips haircut on Instagram, Facebook on Instagram, Facebook or Twitter and say what they would do with #MoreMinutes.The #MoreMinutes campaign runs July 1 through Sept. 11, 2015. Great Clips has launched a fully integrated advertising campaign that includes print, TV, social media, digital and public relations. Starting later this month, TV ads will also feature kids’ responses to what they would do if given extra time.
How Great Clips saves customers time
Great Clips has led the industry with innovations that save customers time.
- In 2011, the company was the first in the industry to launch Online Check-In, an app that allows people to check in from their smartphones or computers, saving them wait time at the salon.
- In 2013, Great Clips was the first in the haircare industry to introduce Clip Notes®, digital tracking of each customer’s haircut preferences.
- In 2014, Great Clips implemented a global network to share Clip Notes® information across all Great Clips salons in the U.S. and Canada. Salons enter the details of a customer’s haircut in the company’s secure data cloud, so stylists at any Great Clips salon can retrieve the information and give customers the quality haircut they expect no matter which location they choose
“With all these innovations, we make life easier at our salons,” says Olsen. “We also want to make life easier outside of the salon by surprising people with a treat that will help them take a breather from the stresses of the back-to-school season.”
Connect with Great Clips on Instragram, Facebook or Twitter.
About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has more than 3,700 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips salons employ nearly 35,000 stylists who receive ongoing training to learn the Great Clips system and advanced technical skills. Make Great Clips your choice for value-priced, high-quality haircare for men, women and children. No appointments are needed, and salons are open nights and weekends. And it’s more convenient than ever with Great Clips’ Online Check-In and Clip Notes®. To check in online, visit GreatClips.com or download the app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit GreatClips.com.
SOURCE Great Clips, Inc.