McAlister's Deli Celebrates Summer With New BBQ Menu Items

Award-winning Fast Casual Concept Gives Guests the Chance to Win with "How Do You 'Cue" Sweepstakes 

August 11, 2015 // Franchising.com // ALPHARETTA, Ga. - McAlister's Deli®, a leading fast casual chain, is celebrating summer with new limited-time menu offerings including hearty portioned BBQ nachos, sandwiches, spuds and salads available through Sept. 29.

"Everyone correlates summer memories with the sight, smell and flavors of BBQ, so it's the perfect time to bring back fan favorites such as the BBQ pulled pork sandwich, spud and nachos," said McAlister's Vice President of Global Marketing Donna Josephson. "We also wanted to offer a lighter alternative to traditional BBQ by launching our Southwest BBQ Chicken Salad. To celebrate summer and BBQ, we are looking forward to awarding a lucky fan through our 'How Do You 'Cue' sweepstakes."

From Aug. 10 – 26, fans can enter the "How Do You 'Cue" sweepstakes by visiting www.facebook.com/TeaFreaks or https://www.mcalistersdeli.com/howdoyoucue. McAlister's is encouraging fans to vote for their favorite way to eat BBQ and complete the online entry form for a chance to win a $1,000 Visa gift card and a $250 McAlister's gift card.

The new BBQ pulled pork menu items include:

  • Sandwich – BBQ pulled pork on Ciabatta bread, piled high with McAlister's homemade coleslaw finished with a sweet and tangy barbeque sauce.
  • Spud – Fluffed baked potato topped with pickles and BBQ pulled pork finished in a sweet and tangy barbeque sauce.
  • Nachos – Tortilla chips covered with smoked pulled pork, Ro*Tel® and cheddar-jack cheeses, and jalapenos finished with a sweet and tangy barbeque sauce topped with sour cream and green onions.
  • Southwest BBQ Chicken Salad – Salad with cheddar-jack cheese, fresh corn relish and diced tomatoes, spicy guacamole and tortilla chips. Served with McAlister's signature BBQ Ranch dressing.

Technomic® has recognized McAlister's twice in its Consumers' Choice Awards for Chain Restaurants — in 2015 as top fast casual chain for pleasant, friendly service and in 2014 as the top kid-friendly fast casual chain. Franchise Business Review named McAlister's one of its "Best Franchise Opportunities for 2015" in its Franchisee Satisfaction Awards, as well as a "Top Franchise" in 2014 based on franchisee satisfaction. In 2015, Nation's Restaurant News named McAlister's the No.12 limited-service chain in its Consumer Picks Survey. FastCasual.com also recognized the brand on its "Top 100 Movers and Shakers" list of 2015. This year, QSR Magazine recognized the brand as one of the "Best Franchise Deals" and last year named McAlister's to its QSR 50 list, ranking 13th for U.S. average sales per unit in 2013.

No purchase necessary. A purchase will not improve your chances of winning. Sweepstakes open to residents of US and DC who are 16 or older. Odds of winning depend on number of entries received. Sweepstakes Period runs from August 10-26, 2015. Winner notified within 30 days of end of promotion. McAlister's Deli® sponsor. Approximate retail value of all prizes is $1,250.00. See www.mcalistersdeli.com for official rules.

About McAlister's

Founded in 1989, McAlister's Deli® is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister's Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister's also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister's brand has 337 restaurants in 24 states. The company is headquartered in Alpharetta, Ga. For more information, visit www.mcalistersdeli.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® and McAlister's Deli®, as well as Seattle's Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

SOURCE McAlister's Deli

Contact:

Ellie Mannix
Fish Consulting
(954) 893-9150
emannix@fish-consulting.com

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