August 17, 2015 // Franchising.com // MANASQUAN, N.J. – A new sub joins the club. Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, is introducing its new Oven Roasted Chicken Club nationwide today.
The new Chicken Club, available for a limited time, features oven-roasted, extra lean, 98 percent fat free chicken breast sliced to order. It’s topped with fresh bacon, sizzled on the grill right in the store, mayonnaise and finished off the company’s signature Mike’s Way® with onions, lettuce and tomatoes and “the juice,” red wine vinegar and olive oil blended to perfection for a truly unique, mouthwatering taste.
“The new Oven Roasted Chicken Club joins our popular Club and Club Supreme and we think it will soon become a fan favorite, and may even earn a permanent spot on our menu board,” said Jersey Mike’s President Hoyt Jones.
Based on chicken’s popularity, in February 2015, Jersey Mike’s introduced a new menu board exclusively devoted to the protein, spotlighting its six chicken cheese steaks.
This summer, Jersey Mike’s is emphasizing “Ingredients Matter,” as part of its A Sub Above® marketing program. The initiative touts its commitment to fresh and quality ingredients from hand sliced produce to its 100 percent Certified Angus Beef, trimmed tied and cooked right in the store, to its bread, baked fresh in the restaurants throughout the day. For instance, Jersey Mike’s “Pride in Our Produce” campaign pictures a delectable hand-prepped sub topped with ripe, red tomatoes, with the message: “sliced by hand, always fresh, all day, every day.”
The campaign includes a new video called, “Jersey Mike’s Subs – Fresh Preparation.”
Started in 1956, Jersey Mike’s now has 1,500 restaurants open and under development nationwide. In 2015, for the second year in a row, the company was named the #1 fastest growing chain in the Nation’s Restaurant News Top 100, and continues to win best sub awards in virtually every market it enters.
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. For more information, please visit www.jerseymikes.com or follow us on Facebook (www.facebook.com/jerseymikes) and Twitter (www.twitter.com/jerseymikes).
SOURCE Jersey Mike’s
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