August 19, 2015 // Franchising.com // Minneapolis, Minn – In recent years, the U.S. hair care segment has grown to a staggering $40 billion in revenue annually, proving its ability to untangle post-recessionary knots that continues to plague many industries. With children getting their haircut more frequently than adults, specialized segments of the industry such as child hair care, are leading the pack. In fact, families with school-aged children spend nearly 38 percent more on hair services than households with no children.
Capitalizing on this flourishing segment that caters to young consumers, Snip-its, an innovative child-focused salon and entertainment concept, is turning a traditionally mundane and often unpleasant experience into a fun-filled, animated adventure. With over 160 years of combined industry experience, the brand’s executives have revolutionized the children’s hair care industry and are now announcing its plans to bring the leading concept to 16 family-focused cities across the county by year’s end. Kicking off the brand’s national expansion efforts, Snip-its recently announced an 8-unit signed deal in Southern California, with the first location set to open the end of September.
“A traditional haircut can be a terribly traumatic experience for a child and it is no secret that many come out of a salon cranky, crying or just plain upset about their haircuts,” said Kim Ellis, Vice President of Franchise Development for Snip-its. “At our locations, we provide a positive, fun-filled experience for both the parent and child which leaves them with both a great haircut and a big smile on their face.”
Charging forward full throttle, Snip-its is targeting markets across the United States such as, Minneapolis, San Diego, Orlando, San Francisco, New York, Kansas City, St. Louis, Philadelphia and Miami. As part of the brand’s strategic market research analysis, prospective regions must include an average of 20,000 children under the age of nine and family incomes that range from $75,000-100,000 or higher.
This extensive development plan comes on the heels of the brand announcing first-in-class incentive programs for prospective franchisees looking to become multi-unit owners. Investments range from $115,850 to $206,800 and includes a single-unit franchise fee of $25,000, whereas area developer agreements are offered a reduced franchise fee. Executives are looking for qualified franchisees that can provide a sound financial aspect to the business, strong marketing acumen, and five years of management experience.
“As we continue to expand our brand across the country, we are looking to add qualified franchise owners that not only love children but are looking to feel the pride of business ownership with a proven model in a recession-resistant industry,” added Ellis.
The Minneapolis based child hair care franchise currently has 68 locations across the county that provides friendly and knowledgeable staff, animated gadgets, computer games and a character filled entertaining environment geared to creating an enjoyable haircutting experience. Snip-its serves as a solution for parents who are looking for a way to untangle the challenges of trying to find a convenient haircutting experience for their children. Virtually unheard of in the hair care industry, the brand implements a unique and one of a kind stylist training program specifically for children with Autism, as part of their partnership with the national Autism Speaks organization.
Snip-its was founded in 1995 by Joanna Meiseles, a busy mother who sought a hair salon that catered to her young children. Twenty years later, the brand continues to be synonymous with the founder’s mission, offering quality children’s hair care and an environment that is welcoming, wholesome, and entertaining. Snip-its is defined by the branded characters, games, stories, and a Magic Box that dispenses a prize at the end of the service.
Snip-its is the nation’s fastest growing child haircut franchise that is dedicated to making haircuts fun for children and relaxing for parents. Founded in 1995 by busy mother, Joanna Meiseles, Snip-its is turning a traditionally mundane and often unpleasant experience into a fun-filled, animated adventure. As the leader in the underserved child hair care industry, Snip-its offers attractive opportunities for business minded individuals looking to earn a successful living in a recession-resistant industry with speedy expansion, and strong consumer demand. For more information about the franchise opportunity, please visit www.snipitsfranchise.com.
Fishman Public Relations
847-945-1300 ext. 267