National Dog Day ‘Begs’ for a Spotlight on Pet Parent Spending
Pet Supplies Plus Determined to Answer Demand, Adds 15 New Franchise Partners to System
LIVONIA, Mich. - August 26, 2015 - (BUSINESS WIRE) - Approximately 60 percent of every dollar in the $58 billion pet industry is spent on man’s best friend. With 54.4 million households claiming a dog as part of their family, annual spending is continuing to rise to colossal heights and pet retailers are expanding at an unprecedented rate to cater to the constantly growing needs of pet parents.
As the nation’s largest pet retail franchise, Pet Supplies Plus continues to expand its presence by partnering with qualified franchisees eager to enter the pet industry. So far this year, the retailer has welcomed 15 new franchisees to the system for a total of 19 new locations in the pipeline. Newly signed agreements will bring the neighborhood pet stores to new and underserved markets including Nashville, Atlanta, Houston, Jacksonville and Denver.
“We are looking forward to expanding our unique shopping experience to new markets and bring more convenient locations to pet owners in our current areas,” said CEO Chris Rowland. “While we grow, we are focusing on building the proper infrastructure along with it to ensure that we are not just opening new stores, but we are growing the right way and will continue to deliver the best experience and products to our customers.”
A recently signed franchise deal inked in the Denver market with Colorado native Gary Reiber II will mark the westernmost Pet Supplies Plus location. Executives with Pet Supplies Plus expect the brand’s targeted growth strategy in Denver will bring 10 new stores to the market over the next five years. For continued expansion, Pet Supplies Plus is also currently seeking qualified single and multi-unit owners in Atlanta, Houston, Memphis, Minneapolis, Nashville, Raleigh, St. Louis and Tampa.
To break down barriers for potential franchisees, Pet Supplies Plus announced earlier this year a reduction of royalty fees from 4 percent to 2 percent for the first 12 months of a new franchise agreement. Following a franchisee’s first year, the royalty fee will remain at 3 percent for the life of the franchise agreement. Initial investment levels range from $549,400 to $1,097,400.
“It seems like every day you see a new extravagant way to pamper your pet, but pet owners will always need the necessities from a neighborhood pet store. We strive to provide our neighbors the shopping experience they deserve with knowledgeable staff who actually know the pets by name,” added Rowland. “Our team is always planning fun, in-store events to provide value-added shopping trips and build brand loyalty with our customers. Currently, we are gearing up for tailgating events that will be held at our stores this September and our annual Halloween costume parades in October.”
Consumers are expected to spend more than $330 million on pet Halloween costumes this year.
For more information about Pet Supplies Plus franchising opportunities, visit petsuppliesplus.com/franchise or contact Steve Olson at (734) 793-6532.
About Pet Supplies Plus
At Pet Supplies Plus, we’re crazy for pets, too. With more than 300 corporate and franchise locations in 25 states, Pet Supplies Plus is America’s favorite neighborhood pet store. Each location offers a wide array of pet food, pet products, grooming services and animal expertise all at a great value, allowing customers to spoil their pets even more. Friendly, knowledgeable staff get to know each pet and their owner by name and provide playful store experiences to remind them just how fun it is to own a pet. Pet Supplies Plus stores are large enough to house an incredible variety of food and equipment, yet small enough to still feel neighborly. As a growing Livonia, Michigan-based franchisor we are ranked in Entrepreneur magazine’s 2015 Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise for exceptional performance in areas including financial strength and stability, growth rate, and system size. For more information about franchise opportunities, please visit www.petsuppliesplus.com/franchise.
SOURCE Pet Supplies Plus
Fishman Public Relations