September 01, 2015 // Franchising.com // DALLAS – La Madeleine Country French Café, the acclaimed, authentic country French bakery café, announced today significant expansion for the brand that will bring the company’s first two cafés to Florida.
“We are coming to Orlando with great excitement and eagerness,” said John Cahill, president of la Madeleine. “This announcement represents a significant step in our growth strategy.”
Known for its French cuisine handcrafted daily with fresh, seasonally inspired ingredients and comfortable, welcoming atmosphere, Dallas-based la Madeleine will arrive this fall at Orlando’s Florida Mall and Millennia Mall. The two cafés will be the restaurant company’s first locations in Florida. The restaurants are a joint venture between la Madeleine and Intram Investments Inc.
“Intram Investments Inc. is a valued partner for our brand,” said Cahill. “We have worked with them to open several successful cafés in Texas, Their extensive knowledge and 25 years of experience in restaurants and real estate in Florida will be instrumental with our café introduction in Orlando.”
The café at the popular, high-traffic Florida Mall will be part of the newly expanded food court of nearly 30 retailers. At Millennia Mall, la Madeleine will be situated on the mall’s perimeter in a 6,000-square-foot freestanding restaurant. The café will also include a Maison de Coffee, or French coffeehouse.
The distinctive bakery café brings tastes of the French country to America. Freshly prepared, handcrafted menu items include specialties, such as omelettes and quiche for breakfast, homemade soupes, salades and sandwiches for lunch, and dinner entrées, savory crêpes and pastas, as well as authentic French pâtisseries, viennoiserie and breads.
“Our casual French bakery cafés become entrenched into the fabric of each community and Orlando is the perfect place for our brand and its growing fan base,” added Cahill.
As one of the originators of the French casual concept, la Madeleine was founded in 1983 by French country entrepreneur Patrick Esquerré, and has continued to be an industry innovator since then. La Madeleine is committed to using the season’s freshest ingredients and adapting to guests’ varied tastes, while maintaining its French authenticity both on the menu and in each café’s warm and comfortable interior.
“Using real, wholesome ingredients and writing our recipes using classic French techniques has let us craft unique products that create an addiction with our guests,” said Susan Dederen, vice president of culinary for la Madeleine. “We call it French with a wink…taking the best foods of France and using the best ingredients from the United States, we ensure the freshest products for our guests.”
From its founding to today, the brand has also always made giving back to the community a high priority. Since 2012, la Madeleine has focused on the fight to help end childhood hunger, raising an average of $250,000 a year.
For more information, visit www.lamadeleine.com.
Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.
A treasured part of many communities for more than 30 years, there are currently more than 75 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
Intram Investments Inc. is a major developer of upscale retail, residential and restaurant projects. Since its inception in 1991, Intram’s activities have centered on its strategic plan with acquisitions of high-profile, infill retail properties and build-to-suit developments at premium locations throughout Central Florida; as well as investments in the food service industry spanning multiple states.
Intram’s involvement in the restaurant industry started in 1994 when it opened a T.G.I. Friday’s restaurant near the Orlando airport. The company entered into restaurant operations when, in 1996, it acquired a chain of 46 struggling Wendy’s Restaurants located throughout the southeast. Intram grew the chain to 62 units, and after doubling the cash flow from operations, sold the restaurants in several transactions.
Today, Intram manages a diverse portfolio of restaurants including the Twistee Treat chain, Vinito Ristorante, Bistro CloClo and has joint ventured with la Madeleine, Inc. on several La Madeleine Country French Cafés. For more information on Intram Investments, please visit: www.intram.com.
SOURCE la Madeleine Country French Café
All Points Public Relations