Curves and Jenny Craig Come Together to Create a Complete Fitness and Weight Loss Solution
Two Powerhouse Brands Now Available as One Dual-Branded Franchise
CARLSBAD, Calif. - Aug. 31, 2015 // PRNewswire // - In late 2014, Curves and Jenny Craig (www.cjc.com) started a pilot program to test the viability of dual-branded centers. Now, with approximately 50 locations in select markets helping customers lose weight and get fit, Curves and Jenny Craig will offer investors this franchise opportunity nationwide. The two brands, which will also continue to be offered separately, have natural synergies that create a highly effective wellness offering.
The dual-branded centers feature a dedicated Jenny Craig consultant to guide members through their weight loss journey step-by-step with personalized menu planning, strategies for various eating situations and support, along with a Curves coach who leads a 30-minute full-body workout with strength training, cardio and stretching for every fitness level. The combination of diet with exercise is a proven formula for results and members are experiencing the benefits.
"We have been testing the dual-branded concept for many months and are very pleased with the results it has yielded for both the franchisee and for the Company. We are excited to roll out this format as one of the options we are launching and are very optimistic that this is a sound business and consumer offering," said Monty Sharma, CEO of Curves and Jenny Craig. "Members can join Jenny Craig and Curves together, or either of the programs separately."
Dual-brand center owners can attest to the success of the concept. "I have seen the profitability of my center improve by adding Jenny Craig. Every month it is more and more and we've only been doing it for 6 months. I am very happy with the results so far. The marriage of Curves and Jenny Craig together is so perfect to help people; there is a real need for people to have Curves and to have Jenny Craig and they can come in and do one or do both," said owner Ann-Marie Williams.
Jenny Craig is a leader in the weight loss industry and offers nutritionally-balanced menus featuring nearly 100 entrees, snacks and desserts, as well as one-on-one consultations that provide guidance and education on portion control and strategies. Jenny Craig consultants work with each member individually to identify their strengths, challenges and personal goals in order to create unique weekly meal and activity plans that fit individual needs.
Curves is one of the largest chains of fitness centers for women in the world and is famous for its 30-minute Circuit with a coach that works every major muscle group with strength training, cardio and stretching. In 2015, Curves launched new Curves Specialty Classes* which offer workout moves for key focus areas like balance, flexibility and strength, as well as new workouts with Jillian Michaels*.
Franchise opportunities start at $49,900 and include Curves equipment. For more information on purchasing a franchise, please visit www.buycjc.com.
About Jenny Craig
The Jenny Craig program is designed to provide structure and support to help members lose weight and learn how to keep it off. Jenny Craig's program provides nutritionally-balanced menus, which include nearly 100 delicious entrees, desserts and snacks developed by dietitians, nutritionists, and food technologists. One-on-one consultations provide personal support and education on portion control and strategies such as the Volumetrics® Approach**, which helps with satiety. Jenny Craig consultants work with each member individually to identify their strengths, challenges and personal goals in order to create unique weekly meal and activity plans that fit individual needs. Consultants also help members implement behavioral strategies to support their success. Jenny Craig's comprehensive approach to weight loss is available to members either in person in centers, in the new dual-branded centers or by phone with Jenny Craig Anywhere. The program is backed by hard science as demonstrated by a 2010 independent two-year clinical trial published in the Journal of the American Medical Association showing that participants on the Jenny Craig program lost three times more weight than dieting on their own. Jenny Craig, based in Carlsbad, CA, is one of the world's largest weight management companies, with approximately 600 company-owned and franchised centers in the United States, Canada, Australia, New Zealand and Puerto Rico.
About Curves International, Inc.
Curves International, Inc. is one of the largest chain of fitness centers for women in the world and is famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. Curves Workouts with Jillian Michaels* offer cutting-edge total body workouts that feature the Curves strength training machines in conjunction with functional bodyweight-based exercises that help ramp up metabolism and transform physique. The new Curves Specialty Classes* offer workout moves for key focus areas like balance, flexibility and strength. Classes include Body Balance, Arms-Core-Legs, and Stretch & Strength. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information, please visit curves.com.
*Scheduled workouts and classes vary by location and are offered at participating locations only.
**VOLUMETRICS® is a federally registered trademark of Barbara Rolls, PhD, used under exclusive license by Jenny Craig Operations, Inc.
Jenny Craig is a registered trademark. Used under license.
SOURCE Curves International, Inc.
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances