September 02, 2015 // Franchising.com // CHARLOTTE, N.C. It didn't take long for interest in KURE franchises to heat up.
Just three weeks after launching its franchising program, the upscale vaporium and lounge retailer has signed its first two agreements for 22 new locations in the Carolinas. The first franchise locations will be split evenly, with 11 locations scheduled each for South Carolina and North Carolina. The first in each state are scheduled to open before the end of the year.
This comes after KURE will have opened six corporate owned lounges in the last nine months, with five in the Charlotte area and one located in Boca Raton, Florida.
"The demand has exceeded even our most optimistic expectations," said Jonathan Benjamin, CEO of KURE Franchise, LLC, a wholly owned subsidiary of KURE Corp., one of the fastest growing companies in the premium juice and vaporium category.
Benjamin was hired earlier this year to lead KURE's aggressive franchise expansion throughout the United States and internationally as the KURE brand continues to set the standard in the vaping industry.
"In less than a month our pipeline of leads is already filled with prospects," he said. "They realize that this is an industry on the verge of explosive growth and that we are moving light years beyond the traditional vape store concept by offering a revolutionary high-end, in-store retail and lounge experience, which appeals to Millennials, Boomers, nascent vapors and vaping enthusiasts alike."
KURE Vaporium & Lounge franchises are taking the vape store mainstream by offering an up-scale, coffeehouse-like environment that offers free samples of more than 90,000 e-juice flavor combinations, free Wi-Fi, snacks and beverages, as well as vaping products and hardware, including KURE's own premium line of vapor hardware and e-Juices. KURE lounges feature "industrial-chic" decor as well as a welcoming and knowledgeable staff of "Kurators."
Benjamin said that KURE is uniquely positioned to take advantage of the vaping industry's evolution from an underground movement to a mainstream phenomenon. According to industry research, one in every 10 Americans are now vaping or using e-cigarettes and the retail vaping industry is expected to reach $3.5 billion in 2015, which more than doubles what industry analysts had predicted in 2013.
"We are completely different than an ordinary vape shop," Benjamin said. "Our primary mission is to bring the passionate art of vaping to the everyday consumer while continuing to support and preserve the traditional grassroots of its origin. The uniqueness of KURE is that our retail experience appeals both to Millennials and older generations alike. It is not uncommon to walk into a KURE location and find a diversity of generations reading books, or doing work on their laptops. We serve the same demographics as the local coffee house, only our guests can vape, snack and shop with other people in the vaping community."
KURE Corp. ("KURE") is a private company based in Charlotte, North Carolina, that specializes in the global distribution of vaporizing pens, e-Juices, and related accessories. KURE's primary products are its distinct line of custom blended high end flavored e-Juices, premium KURE brand vaporizers, as well as popular third party brands of advanced hardware and select e-Liquids. All KURE products are available online and throughout its many store locations across the United States. KURE Vaporium™, KURE Society™, Kuriousity™, Kurators™ are all respective trademarks of KURE Corp.
KURE's executives and principals are all seasoned business entrepreneurs with nearly 20 years of individual expertise in taking start-ups from initial incubation to profitability. KURE's support staff has extensive product distribution and related industry experience. Its e-Juices can be purchased pre-bottled or freshly mixed by its staff of "Kurators", well trained and experienced mixologists who can "blend" over 500,000 unique flavors from the KURE Juice On Tap™ bar. These KURE e-Juices are skillfully blended and served while customers shop, lounge and enjoy a selection of coffees, beverages, and snacks or simply vape and mingle with other like-minded enthusiasts.
More information on KURE Corp. and its franchise opportunities is available at www.KUREfranchise.com.
SOURCE KURE Corp.