September 03, 2015 // Franchising.com // FOLSOM, CA – The Food Network series, Guilty Pleasures, will be arriving in Folsom on Friday morning, September 4, 2015 at the Jimboy's Tacos restaurant located at 708 E. Bidwell Street, to film an episode featuring Jimboy’s Tacos. Celebrity chef Guy Fieri has revealed the Jimboy’s Tacos Ground Beef Taco to be a “guilty pleasure.”
“Guy Fieri eats at Jimboy’s Tacos frequently, and has been to several of our restaurants in and around Sacramento,” said Karen Knudson Freeman, President and CEO of Jimboy’s Tacos. “He told Food Network to come out and feature our ground beef taco in an episode.”
Your favorite Food Network stars reveal their best-kept, most intimate, guilty-pleasure secrets for the first time ever! We visit the locations and meet the chefs who make these crazy, ooey-gooey, “I can’t-believe-I’m-eating-this” food masterpieces! From a 24-layer chocolate cake to a mega-bacon cheeseburger to a filet mignon in fried oysters, Guilty Pleasures shows off dishes whose very name makes you stomach rumble.
Jimboy's Tacos had humble beginnings, debuting in a small trailer on Kings Beach in Tahoe, California in May of 1954. Started by Jim "Jimboy" Knudson, it began with Jim's recipe for his signature taco, packed with the perfect balance of flavors and textures, all encased in his famous crispy, Parmesan dusted stone ground corn tortilla.
Traffic began to pick up, fueled in large part by positive word-of-mouth from locals in the area. In the spring of 1958, Joe King, owner of King's Beach and a huge fan of Jimboy's Tacos, built a small building on North Tahoe Boulevard for the sole purpose of giving Jimboy's a more permanent home.
Celebrities performing in the famous CalNeva Lodge in Tahoe, including members of the famous "Rat Pack," Dean Martin, Joey Bishop and Peter Lawford, began hearing about Jimboy's Tacos and making trips to the new storefront. All three stars from "Bonanza," including Lorne Greene, Dan Block and Michael Landon, were sometimes seen at Jimboy's Tacos. They would send someone to order tacos for the crew and stars, when they were filming in the area. Countless other stars of the 60's and 70's began discovering Jimboy's Tacos at the same time.
In 1969, Jim began franchising and the Jimboy's Tacos phenomenon grew from a small trailer on the shores of Kings Beach, into almost 40 locations throughout Northern California, Nevada, and Texas, and more stores opening in Southern California, Washington and India in the coming months.
Jimboy's Tacos has built a large and loyal following of fans because the commitment to using fresh, quality ingredients has never changed. Looking back over the years, Jimboy's Tacos was ahead of its time in going farm-to-table, which is now a trend in many restaurants. From the very beginning, Jimboy's Tacos focused on freshness and quality, using only fresh, premium ingredients, preparing food from scratch daily, and cooking in small batches to ensure freshness.
While Jimboy's Tacos is perhaps most famous for its signature crispy, Parmesan dusted tacos, the grilled burritos have also earned a loyal following. Stuffed with fresh, good quality, homemade ingredients, the classic burritos are then finished on the grill to seal them shut and give them a nice crisp exterior.
SOURCE Jimboy's Tacos
Director of Marketing
Jimboy’s North America