Smashburger Launches Social Media Campaign To Celebrate Sin City Burger

Fans Are Encouraged to Share Most “Outrageous” Sin City Survival Tips For Chance At Las Vegas Getaway

DENVER - September 09, 2015 - (BUSINESS WIRE) - Smashburger, the national better burger restaurant known for its fresh, smashed to order burgers, today announced it is kicking off the debut of its newest limited time offer burger with a social media campaign #SinCitySurvivalTips. The promotion comes in celebration of the brand’s newest addition to the burger family, the Sin City Burger, an eclectic combination of American cheese, Smash Sauce, haystack onions, Applewood smoked bacon and fried egg served on an egg bun. The Sin City specialty burger, originally created as the regional burger for the Las Vegas market, is now available nationwide until October 26th.

Smashburger invites fans who think they have what it takes to survive the “Sin City” to submit their most outrageous survival tips on Instagram or Twitter using the hashtag #SinCitySurvivalTips by 12AM EDT on October 20th. One winner will have the chance to put their tips to the test for a weekend getaway in Las Vegas for two people. Any and all tips will be accepted as long as they include the campaign hashtag and Smashburger encourages fans to get crafty and creative with their submissions. Throughout the campaign, Smashfans can visit the campaign microsite, www.sincitysurvivaltips.com, to learn more about the promotion, rules & regulations, and view other Sin City Survival Tip submissions.

“We’re excited to introduce our fans to a taste of Las Vegas through the introduction of the Sin City Burger nationwide for the first time,” commented Josh Kern, Chief Marketing Officer for Smashburger. “Social media has proven to be a great vehicle for us to engage with our fans on a new level, and we’re excited to see the creativity that comes through with this campaign.”

For additional information on Smashburger’s Sin City Burger, or to find a restaurant near you, please visit Smashburger.com, or follow Smashburger on Facebook, Twitter, or Instagram. Smashburger also invites guests to join the SmashClub to receive news, offers, and updates on their newest products and offerings.

About Smashburger

Smashburger is a leading fast casual “better burger” restaurant known for its fresh never frozen, 100% Certified Angus Beef® burgers that are smashed on the grill to sear in the juices, creating an upscale quality burger packed with flavor and served at a great value. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh salads, signature side items such as Haystack onions and Veggie Frites, and hand-spun Haagen-Dazs® shakes. On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides and local craft beer. Smashburger began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners - the private equity firm that Rick and his father Richard own. There are currently 325 corporate and franchise restaurants operating in 34 states and seven countries. To learn more, visit www.smashburger.com.

SOURCE Smashburger

Contact: 

Christine Ferris
Smashburger®
303-633-1553
cferris@smashburger.com

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