September 15, 2015 // Franchising.com // RANCHO SANTA MARGARITA, California – Pieology Pizzeria, where pizza lovers go to create custom pizzas in endless flavor combinations, has announced that St. Louis, Missouri-based Midwest Pie, LLC, led by area resident, Kelly Kuhlmann, has secured exclusive franchise rights to open Pieology restaurants across the Midwest.
The area development agreement includes six franchise locations in the St. Louis-area, with the first scheduled to open in the newly-developed Streets of St. Charles before the end of the year. Currently with 69 restaurants in 11 states, this latest expansion supports the Pieology’s strategic growth initiatives to bring the company’s signature experience to new guests across the country.
“We are thrilled to introduce Pieology to the Missouri community and are confident that residents will enjoy the customizable experience and the under $8 price point,” said Jeremy Bonk, director of operations for Midwest Pie. “We conducted extensive research to find the best concept, which included eating a lot of pizza. Pieology came out on top in all areas, from flavor and environment to franchisee support.”
The Pieology experience starts with fresh house-made dough that is pressed into 11.5-inch thin pizza crusts, which is typically larger than other in the custom pizza space. Guests first select from eight signature sauces, moving down the line to choose from more than 40 fresh and flavorful meats, cheeses, vegetables, herbs, and spices. The customized pizzas are then stone oven fired to perfection in less than three minutes. To finish, guests have the option to add Pieology’s signature after-bake “Flavor Blast” sauces, including fiery buffalo, pesto and BBQ, to really make it their own! Each custom pizza with unlimited toppings is always $8.00 or less. Pieology also offers gluten-free crust, whole wheat crust, Daiya Vegan cheese (at select locations) and a selection of seven signature pizzas, which can be customized upon request.
Pieology’s custom salads allow guests to create made-to-order salads by choosing from three fresh lettuce options, including organic field greens, romaine hearts or spinach. Guests then select from any of Pieology’s large variety of toppings, including sunflower seeds, garbanzo beans and candied walnuts, along with a choice of five dressings made in-house. Pieology also offers a signature Classic and Caesar salad, which can be personalized with additional ingredients upon request. The generous portioned salad and pizza are the perfect pairing for a shareable meal.
“We’re proud to team up with such a talented and passionate franchise partner as we grow Pieology throughout the Midwest,” said Carl Chang, Pieology founder and CEO. “The Midwest Pie team is based in the heart of their franchise territory, and they are very committed to making a mark with Pieology in the communities they call home.”
Pieology St. Charles will feature an industrial-chic and friendly environment where inspirational quotes decorate the walls, menus and employee uniforms. The Streets of St. Charles, owned by Cullinan Properties, Ltd., is a 27-acre community featuring retail, dining, entertainment, hospitality, residential and office components. Pieology will be located along I-70 at the Fifth Street exit, with access from Lombard Street.
“We are delighted to welcome Pieology to the Midwest market and to The Streets of St. Charles,” said Kathleen Brill, Vice President and Director of Leasing for Cullinan Properties. “It joins an exciting line-up of dining opportunities that include Prasino, Bar Louie, Tucano’s, Five Guys Burgers and Fries, and P.F. Chang’s, which is expected to open Spring 2016.”
Using only the freshest ingredients along with signature sauces and crusts, award-winning Pieology Pizzeria offers hand-crafted, personally-inspired pizzas in unlimited flavor combinations that are stone oven fired in less than three minutes. Founded in 2011 by Carl Chang, Pieology is the true “pie-oneer” in the fast casual custom pizza sector; evolving from the simple idea to turn America’s most crave-able food into an affordable and interactive experience. The mission of Pieology Pizzeria is to inspire individual creativity in a positive atmosphere where guests can gather with family and friends, while enjoying their delicious pizza creations. Along with providing great food and a memorable dining experience, Pieology is committed to making a positive difference in the communities it serves, one pie at a time. Pieology was recently named the #1 Fastest Growing Chain by Technomic and is on schedule to have 110 restaurants open by the end of 2015, with commitments for nearly 600. For more information, visit www.pieology.com, and follow us on Facebook, Twitter and Instagram.
The Streets of St. Charles is a distinctive 27-acre mixed-use community with retail, dining, entertainment, hospitality, residential and office components. With a town-square design that creates a neighborhood atmosphere, the Streets of St. Charles is unique in the market and includes all the latest amenities for sophisticated living, casual and elegant dining, retail, modern offices and entertainment. For more information on Streets of St. Charles, visit www.streetsofstcharles.com.
Cullinan Properties, Ltd., with offices in Chicago, IL, Peoria, IL and St. Louis, MO, is a multi-disciplined real estate firm that develops, manages and owns mixed-use, retail, residential, office and medical properties throughout the United States. In addition to the Streets of St. Charles, Cullinan recently completed the largest VA Clinic in the country in Austin, TX and opened The Levee District at East Peoria Downtown in East Peoria, IL. For additional information on Cullinan Properties, Ltd., visit www.cullinanproperties.com.
SOURCE Pieology Pizzeria
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