Wienerschnitzel Celebrates Oktoberfest with New Grilled Bratwurst
America’s Favorite Hot Dog Chain Adds Brats to the Menu for a Limited Time
September 15, 2015 // Franchising.com // IRVINE, California – Wienerschnitzel, the world’s largest hot dog chain, is tipping its stein to the company’s “sort of German” roots by offering Grilled Bratwurst in celebration of Oktoberfest. Sausage and Oktoberfest fans are encouraged to break out their lederhosen and take part in the 200-year-old global celebration by heading to their nearest Wienerschnitzel to try the new Grilled Bratwurst, available now through October. Smothered with mustard and kraut or grilled onions, it’s like an Oktoberfest in your mouth.
“With our brand named Wienerschnitzel, we have to have some fun with our fans around this historic holiday!” said Doug Koegeboehn, Wienerschnitzel’s Chief Marketing Officer. “I love Oktoberfest and the best thing to eat during this annual event is a grilled Bratwurst. Even our mascot, The Delicious One, has donned his lederhosen for the celebration.”
Oktoberfest Fun Facts (for your reading pleasure):
- After the 2013 Oktoberfest celebration, the lost and found consisted of 1,056 passports, 520 wallets, 320 cell phones, 300 bags, 50 cameras, 2 wedding rings, a hearing aid, a set of false teeth, and a Segway
- Paris Hilton has been permanently banned from Oktoberfest
- People drank 6.9 million liters of beer in 2014. The record was in 2011 with 7.5 million liters
- Albert Einstein once worked as an electrician and helped set up one of the beer tents in 1896
- Oktoberfest has its own post office and sends about 130,000 post cards and gifts every year
The Grilled Bratwursts are grilled in-house and available through October, or while supplies last. For more information and to find your nearest location, visit www.wienerschnitzel.com.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. Today, Wienerschnitzel is the world’s largest hot dog chain and home of America’s favorite Chili Dog. Based in Irvine, California, the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez. An iconic American brand with a devoted following for over 50 years, Wienerschnitzel is poised for exponential growth, both domestically and internationally. With a refreshed marketing focus, Wienerschnitzel has received tremendous media attention and accolades including Franchise Times’ “20 to Watch” and voted Best Fast Food in Southern California by the readers of Los Angeles Daily News for five years and running. Additionally, the company recently introduced a unique next generation store design featuring a smaller footprint and a lower cost of entry; while the simple menu allows for easy execution and lower food costs. As a family owned and operated company, Wienerschnitzel is in a unique position to always put its franchise partners first and is actively recruiting passionate franchise candidates to grow with the brand during this very exciting time. For more information on owning a Wienerschnitzel, visit franchising.wienerschnitzel.com or contact Ted Milburn - Director, Franchise Development at email@example.com.
Morgan Marketing & Public Relations
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