From Manhattan to Munich: aloft Hotels Opens 100th Hotel Worldwide

Milestone Celebrates Continued Accelerated Growth in Vibrant Global Destinations

Momentum Continues for Fast Growing aloft Brand, with Eight Additional Hotels Set to Open by End of 2015

STAMFORD, Conn. - September 28, 2015 - (BUSINESS WIRE) - aloft Hotels, the innovative hotel brand for today’s hyper-connected global traveler, today announced the 100th hotel milestone worldwide, with the opening of aloft College Station in Texas. Currently operating in 16 countries across the globe, aloft has experienced incredible growth since it emerged onto the scene in 2008. With the recent openings of aloft Manhattan Downtown – Financial District in New York City, aloft Santa Clara (CA), aloft Stuttgart and aloft Munich in Germany, aloft continues to expand in key global markets, with eight more hotels set to open by year’s end.

“aloft has been one of the fastest growing hotel brands , successfully opening 18 hotels in three countries within the first six months of launch, and now boasts Starwood’s second largest development pipeline,” said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “aloft continues to be set apart from the competition, filling a white space we identified long ago in the marketplace: the need for an innovative and design-forward option for travelers on the road for either business or pleasure. When we think about development, we look for places where today’s – and tomorrow’s – travelers not only want to be, but need to be.”

aloft hotels now operate in nearly every corner of the world, with properties in North America, Mexico, Belgium, Germany, UK, Turkey, UAE, India, Korea, Malaysia, Thailand, Costa Rica, Colombia, Panama, and more. Development is booming. aloft signed as many hotel deals in the first half of 2015 as in all of 2014, and is in its fifth consecutive year of market share gain. The brand will expand its portfolio in Greater China to 10 hotels by year’s end and will continue to penetrate new markets globally, with additional 2015 openings planned for aloft Raleigh, aloft Louisville Downtown, aloft Taipei Zhongshan, aloft Greenville Downtown, aloft Raleigh – Durham Airport Brier Creek, aloft El Segundo – Los Angeles Airport, and aloft Dongguan Dynamic Town.

Launched in 2008 as Starwood's tech-forward incubator brand, aloft is designed with a futuristic lens. Built on an agile platform, the aloft brand’s innovation team works to develop and pilot new technologies to enhance the guest experience and cater to the lifestyle and needs of today’s emerging traveler. In addition to milestone technological breakthroughs including the world’s first robotic butler, Botlr, as well as the introduction of Smart Check-In, which has now evolved into SPG Keyless— the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key— aloft will soon pilot other innovations such as Virtual Reality, 3-D Food Printing and Smart Wake-Up, dreamt up from the brand’s Concept Rooms at its global Headquarters in Stamford, CT. Dynamic lifestyle programming is also in the brand’s DNA, as aloft offers a buzzing social scene for the early adopter including its renowned global music series, Live At aloft Hotels, offering guests and locals free access to the hottest emerging artists at every aloft Hotel around the world.

Let’s get social. Follow @aloftHotels on Twitter, check us out on Instagram @aloftHotels, or head to Facebook.com/aloftHotels.

About aloft Hotels

With 100 hotels in 16 countries around the world, Starwood’s (NYSE:HOT) aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Ashley Chapman
212-380-4015
Global Public Relations, aloft, Element & Four Points
Ashley.chapman@starwoodhotels.com

Elizabeth Austin
Think PR for aloft Hotels
212-343-3920
Eaustin@thinkpublicrelations.com

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