Record Year Highlights Wyndham Hotel Group’s Aggressive Expansion in Latin America & Caribbean
September 29, 2015 // Franchising.com // LIMA, PERU – From the South American Hotel Investment Conference in Lima, Wyndham Hotel Group announced that its Latin America and Caribbean portfolio has experienced accelerated growth through June, 2015. The addition of 18 new properties and more than 1,900 rooms during the first half of the year has been attributed to the company’s new openings and brand introductions as well as to its diversely rich portfolio and the relaunch of its loyalty program, Wyndham Rewards. With an impressive 114-hotel pipeline, the world’s largest hotel company is on track to finish a record year.
“Responding to robust demand across key destinations, Latin America and the Caribbean represent an enormous opportunity to continue strengthening our global footprint,” said Paulo Pena, president and managing director for Wyndham Hotel Group in Latin America and the Caribbean. “This unprecedented expansion is a clear testament of the commitment that we and our solid partners have in providing Wyndham-quality hotels and services to our business and leisure guests throughout the region.”
Hotel Openings and Brand Introductions Gain Momentum in 2015
The company’s strong presence in Latin America and the Caribbean has grown this year to 146 hotels led by openings in Brazil and Peru and under the Wyndham Hotels and Resorts® and TRYP by Wyndham® brands. The company’s portfolio in the region is now represented by more than 17,000 rooms across 17 countries and territories under its Wyndham Grand®, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Ramada Encore®, Days Inn®, Super 8® and Howard Johnson® brands.
New hotel brands in the region include the debut in Mexico of the TRYP by Wyndham Mexico City World Trade Center, and the first airport TRYP by Wyndham within Sao Paulo’s Guarulhos International Airport in Brazil. Created to help guests take advantage of all the city has to offer during their stays the cosmopolitan TRYP by Wyndham brand resonates among Latin American partners and guests for its “Own the City” service culture.
New construction also fueled growth in the region including: the Wyndham Garden Barranquilla, the company’s 13th property in Colombia; Ramada Hotel & Suites Campos dos Goytacazes, which represents the fifth Ramada in Brazil; as well as Wyndham Costa del Sol Lima, the eighth hotel to open in Peru under the company’s upscale Wyndham Hotel and Resorts brand.
Among some of the most relevant upcoming openings this year and recently executed agreements are the Ramada Encore Lima in Peru and TRYP by Wyndham Montevideo in Uruguay.
A Diverse Portfolio Ensures Wyndham Hotel Group is Poised for Continued Growth in the Region
The company’s extensive pipeline in the region at the mid-year mark includes 114 hotels with more than 10,800 rooms resulting in a projected room-inventory growth of more than 60%. A highlight of the impressive expansion in Latin America is soon-to-open Wyndham Quito Grand Condor in Ecuador, a spectacularly designed hotel inspired by the condor, a symbol of Ecuador’s heritage. The TRYP by Wyndham Isla Verde will make its inaugural entry in Puerto Rico later this year, and Howard Johnson is on track to open its 34th hotel in Neuquén, Argentina.
“We can attribute our aggressive growth to the great diversity of our brand portfolio, which allows us to match the different needs of our regional partners and guests,” said Luis Mirabelli, vice-president of development, Latin America and Caribbean. “In addition to increasing our economy brands like Days Inn, Super 8 and Travelodge, we see a great opportunity with mixed-use properties like the Wyndham Pratagy Beach Resort, the first Wyndham Vacation Ownership and Wyndham Hotel Group collaboration in the region.”
The company’s recent acquisition of the Dolce Hotels and Resorts brand, a leading provider and manager of group accommodations, also allows Wyndham Hotel Group to expand its group and meetings segment immensely in Latin America.
Newly Expanded Team Intensifies the Focus on the Region
The addition of new talent strengthens Wyndham Hotel Group’s focus on growing its footprint and brands in the region. With nearly 30 years of hotel-industry experience, Eduardo Cruz del Rio, vice president of operations for Latin America and the Caribbean, leads the territory’s franchise integration, training, procurement, collections, and design and construction teams. Reporting to Cruz del Rio is Fernanda Brunetta, director of franchise operations, who supports hotel operations across Argentina, Brazil and Uruguay. Finally, Zain Richardson, senior director of marketing for Latin America and Caribbean, leads the overall marketing, loyalty and distribution activities in the region.
You’ve Earned This: Wyndham Rewards Membership Sees Tremendous Growth
Bucking the industry trends of devalued points and confusing rewards categories, Wyndham recently launched the new Wyndham Rewards, a re-imagined hotel loyalty program that’s simple to understand, easy to use, and lets more members earn more and redeem faster than any other program in the industry today. Wyndham Rewards® revolutionizes the loyalty landscape with a simplified single redemption rate. Latin American travelers have taken notice resulting in a 32 percent increase in enrollments.
About Wyndham Hotel Group
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of approximately 7,700 properties and over 668,500 rooms in 71 countries under the following brands: Dolce Hotels and Resorts® (acquired February 2015), Wyndham Grand® Hotels and Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company’s guest loyalty program, offers more than 40 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information visit www.wyndhamworldwide.com.
SOURCE Wyndham Hotel Group