Fastest Growing Pizza Franchise Revs Up for Busy Season with National Pizza Month
In Year of Banner Growth, Marco’s Pizza is Ready for Robust Fourth Quarter
TOLEDO, Ohio - October 01, 2015 - (BUSINESS WIRE) - National Pizza Month kicks off in October and Marco’s Pizza, the fastest-growing pizza franchise in the United States, is ready to celebrate. The celebratory month in October serves as a start to Marco’s Pizza’s strongest sales season. After an impressive three quarters to start 2015, with notable highlights including the opening of its first India location, investments in high-tech recruitment and guest service platforms, and the debut of its corporate test kitchen and eLearning modules, Marco’s Pizza sees a healthy fourth quarter on the horizon.
Temperatures are beginning to drop and popular pizza days are coming up on the calendar, which means many of the pizza industry’s heavy hitters will see major sales spikes. In the last four years, fourth quarter sales for Marco’s have increased each year by an average of 3.46 percent as the franchise system continues to grow. The Q4 sales bump is oft attributed to days like Halloween, the night before Thanksgiving and New Year’s Eve, which rank among the top pizza sales days of the year.
With 91 percent of Americans eating at least one pizza per month, the $40 billion pizza industry makes up approximately 17 percent of all restaurants in the nation. Despite the highly fragmented nature of the pizza business and intense competition, with over 70,000 pizzerias in the United States, Marco’s Pizza has joined the upper crust. Averaging one new store opening every other day, more than 700 restaurants are projected to open and operate by year’s end.
“Pizza is our passion and although the calendar says October is National Pizza Month, Marco’s Pizza sees every month as National Pizza Month,” said Bryon Stephens, president and COO of Marco’s Pizza. “Our internal culture of accountability, combined with our bar-none authentic pizza recipes, has a direct correlation to the growth of our brand and has been what sets us apart in the crowded pizza landscape. 2015 has proven to be a banner year of growth for us, and we plan to build on our growth and momentum with the launch of our mobile app.”
Stephens is referring to Marco’s Pizza’s first mobile application, set to debut November 1, 2015. The new app will be available for iPhones and Androids and will allow customers to view coupons and order on their smartphones.
As the only national franchise chain founded by a native Italian, the company has made a name for itself in the burgeoning industry as experts in genuine Italian fare by producing fresh, authentic, handmade pizza, known for its fresh dough made daily on site, a proprietary cheese blend that is fresh never-frozen, and a secret pizza sauce recipe. Marco’s prides itself on crafting every pizza in the tradition of the classic Italian cook by using ingredients that are fresh – never frozen. At a time when 91 percent of Americans eat pizza once a month, more people are increasingly choosing the quality pizza that is synonymous with Marco’s name.
Marco’s Pizza serves the expanding $46 billion U.S. pizza market that continues to grow. With plans to open more than 175 new stores this year, averaging one new store opening every other day, the company is on track to have 1,000 locations opened and operating by the end of 2017. As a result of its success, Marco’s Pizza experienced a 41 percent system-wide net sales increase in 2014.
About Marco’s Pizza
Headquartered in Toledo, Ohio, Marco’s Pizza is the fastest-growing pizza company in the U.S. (based on the number of stores signed into development since 2007). Marco’s was founded in 1978 by Italian born, Pasquale (“Pat”) Giammarco and thrives by making Italian Pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate more than 600 stores in 35 states, the Bahamas and Puerto Rico. To inquire about franchise opportunities with Marco’s Pizza visit marcosfranchising.com.
SOURCE Marco’s Pizza