STAMFORD, Conn. - October 21, 2015 - (BUSINESS WIRE) - Sheraton Hotels & Resorts (NYSE:HOT) and SHOWTIME today announced a six-year milestone celebration of their longstanding, successful partnership with the launch of new, exclusive access and content for Sheraton guests. Entertainment fans are invited to get up close and personal with their favorite SHOWTIME programs through an inspired panel discussion featuring the network’s creative minds and talent, as well as through a series of city guides inspired by the network’s original series, such as THE AFFAIR, HOMELAND and RAY DONOVAN. The panel discussion, “Sheraton Presents: Behind the Lens with SHOWTIME,” will kick off tonight at 7pm PST/10pm EST at the Sheraton Los Angeles Downtown, and will also be livestreamed for consumer viewing and interaction.
“We are thrilled to invite guests and entertainment fans to go backstage with some of their favorite SHOWTIME original series through exclusive events and offerings that are inspired by the network’s highly acclaimed programming,” said Bob Jacobs, Vice President Brand Management, North America, Sheraton Hotels & Resorts. “Our successful, long-time partnership with SHOWTIME enables us to continue inspiring Sheraton guests with thought-provoking access, and allowing them to keep up with their favorite shows effortlessly while on the road.”
“Sheraton Presents: Behind the Lens with SHOWTIME” will feature creatives from a variety of SHOWTIME original series, including Lyn Elizabeth Paolo (Award-winning Costume Designer, SHAMELESS), Mircea Monroe (Actor, EPISODES), Pooch Hall (Actor, RAY DONOVAN), Sean Callery (Award-winning Composer, HOMELAND), and Jessika Borsiczky (Executive Producer, HOUSE OF LIES). Moderated by Randy Runkle, Senior Vice President of Programming for Showtime Networks, Inc., the discussion will cover all aspects of the creative process, including production and writing, music composition, and, of course, acting. For fans unable to join the discussion in person, Sheraton and SHOWTIME are inviting them instead to ask questions of the panelists before and during the event by tweeting with #SheratonPresents and #Showtime. Additionally, consumers can view the panel remotely via livestreaming on Sheraton’s Facebook page and at select Sheraton properties in restaurants/bars or the Sheraton Club Lounge. Exclusive interviews, photos, and video from the event will also be available on social media channels and on Sheraton in-room channels.
“We are pleased that guests staying at Sheraton are able to watch the critically-acclaimed, award-winning programming found only on SHOWTIME,” said Patricia Bell Huntress, Vice President, Distributor Marketing, Showtime Networks Inc. “We are excited to be able to team up with Sheraton to create a unique opportunity for their guests and our fans to have an immersive experience with some of the great creators in our industry.”
Sheraton and SHOWTIME are also providing guests more effortless ways to explore various destinations under the guise of their favorite characters through a new set of exclusive city guides featuring travel content inspired by SHOWTIME series. The first two guides to premiere are based on HOMELAND and THE AFFAIR: The HOMELAND guide centers on ‘DC Undercover’ and the best places to eat and explore when wanting to stay off the radar in Washington, D.C., while The Affair guide offers a curated exploration of Brooklyn, NY to help inspire creativity. The city guides will be available to Sheraton guests on property websites, through the Sheraton brand’s social media platforms and through the SPG® Weekend website, which offers inspirational and off-the beaten path weekend ideas.
For more information, please visit http://www.sheraton.com/sheratonpresents.
Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020SM, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including PairedSM, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton GrandSM, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.
Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 10 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24™ and SPG Lifetime™. In addition to Free Night Awards at more than 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments. SPG offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at spg.com, spg.com/pro and spg.com/moments and connect with us on facebook.com/spg, twitter.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV. For more information, go to www.SHO.com.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
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