Blaze Fast-Fire'd Pizza Soon to Open Near University of Connecticut Campus

"Build-Your-Own" Artisanal Pizza Restaurant Set to Open in Storrs Center in January, 2016

LOS ANGELES, CA - (Marketwired - Nov 3, 2015) - Blaze Fast-Fire'd Pizza, the fast-casual concept known for its chef-driven menu and casually hip restaurants, today announced that it will soon open a new location at Storrs Center, a walkable downtown located adjacent to the University of Connecticut in Storrs, CT. The highly anticipated restaurant, which features a 2,700 square foot interior with seating for 55, will open in January at Storrs Center (12 Royce Circle).

Blaze Pizza is a modern day "pizza joint" that has been inspiring excitement and cultivating fanatics for its custom-built artisanal pizzas, freshly made salads, blood orange lemonade and s'more pies since it opened its first location in 2012. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu's signature pizzas or create their own, choosing from a wide selection of carefully sourced, high-quality ingredients -- all for around $8. The generously-sized 11" pizzas are then sent to a blazing hot open-flame oven -- the centerpiece of the restaurant -- where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire'd and ready to eat in just 180 seconds. Each restaurant makes its own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the "Pizza Whisperer"), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The new restaurant will also feature a selection of wine and craft beer.

To create the perfect vibe inside the new Connecticut restaurant, award-winning design architect Ana Henton has added several unique, modern touches, including an oversized wall graphic custom-built to suit the space. Additionally, in support of the company's commitment to "Intelligent Choices for Our Pizzas, People & Planet," the restaurant will use both recycled and sustainable materials and energy-efficient LED lighting, and will feature eco-friendly, compostable packaging.

"At Blaze, we're all about creating an engaging dining experience where guests can enjoy artisanal pizza that's both fast and affordable," said Jim Mizes, president & COO of Blaze Pizza. "The authenticity of our food, plus a service culture that genuinely focuses on the happiness of our guests and crew -- have been key to our popularity and expansion."

The newest Blaze restaurant is looking forward to building strong roots within the community, offering a spot where guests can connect, create and enjoy. To that end, the restaurant promotes a turnkey fundraiser program that returns 20 percent of an event's proceeds back to the organization, helping schools, sports clubs and other local groups "cause a scene for a good cause."

"Blaze Pizza offers an amazing product in a lively environment, and we're excited to have them among the tenants in Storrs Center," said Howard Kaufman, Chief Executive Officer of LeylandAlliance LLC, master developer of Storrs Center. "We believe Blaze will quickly become a popular destination for Huskies and area residents."

The restaurant will be operated by Lessing's Franchise Group, Inc., led by Michael and Mark Lessing. Lessing's Hospitality Group is one of New York's leading restaurant and catering companies. Their full-service restaurants include four-star Mirabelle, the waterfront View Restaurant, and trademark "Main Street" locations including Post Office Café, Maxwell's, Library Café and Finnegan's.

About Blaze Pizza

The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Now ranked as the overall #2 fast-casual brand in FastCasual.com's annual Top 100 list, Blaze Pizza is building momentum and developing a cult-like following as it expands across the country. The company currently operates 93 restaurants in 23 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Toronto, Dallas and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Boston Red Sox co-owner Tom Werner and movie producer John Davis. For more information, please visit blazepizza.com and facebook.com/blazepizza or click here to view a company video.

About Storrs Center

Storrs Center is a mixed-use town center and main street corridor at the crossroads of the Town of Mansfield, Connecticut and the University of Connecticut. Located along Storrs Road adjacent to the University, the Town Hall, the regional high school, and the community center, Storrs Center knits thoughtful architecture, pedestrian oriented streets, and public spaces into a series of small neighborhoods that make up the new fabric of the town center. Ground floor retail and commercial uses opening onto landscaped sidewalks reinforce traditional street front activity and is supported by rental and for-sale residences and shared community spaces. Visit storrscenter.com for more information.

Blaze Pizza®, Fast-Fire'd®, the horizontal logo design, and the proprietary names "Pizzasmith", "Intelligent Choices For Our Pizzas, People & Planet" and related trademarks are the property of Blaze Pizza LLC.

SOURCE Blaze Pizza

Media Contacts:

Joshua Levitt
Press Relations
949-215-1438

Monica Johnson
Storrs Center 
Vice President, Sales and Marketing
LeylandAlliance LLC
914-715-5576

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