la Madeleine Ramps up Growth Leading into 2016
Acclaimed French Bakery Café Announces New US Franchise Agreements in Southwest, Southeast and Rockies
November 03, 2015 // Franchising.com // DALLAS – La Madeleine Country French Café, an authentic country French bakery café, today announced an extensive franchise growth initiative to increase its U.S. presence by more than 50 cafés in the next few years. Setting the stage for impressive growth in 2016, la Madeleine has announced signed agreements to open numerous cafés in attractive markets in Arizona, Colorado, Georgia, New Mexico, North Carolina and Texas.
“This is our most notable franchise growth phase in our 32-year history,” said John Cahill, president of la Madeleine. “La Madeleine has the ability to fully immerse itself into the fabric of many of America’s most attractive communities, and we are pleased to introduce our unique and beloved brand to new markets throughout the Southwest, Southeast and Rockies regions.”
Amid a significant year of growth that includes café openings in Texas, Florida, Kentucky and Maryland, as well as recognition as one of the Top 100 “Movers & Shakers” by Fast Casual, la Madeleine is set to ramp up franchise growth in 2016 with several franchise locations opening throughout the year ahead. La Madeleine’s targeted growth objective is focused on awarding development deals to multi-unit, multi-brand restaurant ownership groups eager to enhance their portfolios with a concept ripe for growth.
Recently, la Madeleine finalized franchise agreements with three multi-unit, multi-brand operators, including Ramzi Hakim, a 30-unit IHOP franchisee in San Antonio, who will open multiple cafés in Atlanta, Charlotte and Raleigh. Plus, savvy executive and entrepreneur Dan McReynolds plans to open several cafés in Colorado. Further, existing El Paso la Madeleine franchisee, Alejandra de la Vega, who also owns Domino’s and Starbucks franchise units, plans to open additional cafés in El Paso, New Mexico and Arizona.
In addition to new franchise locations, la Madeleine has continued to expand its corporate locations, including two new cafés opening in Orlando at the end of 2015. Additional corporate openings planned for 2016 include new cafés in Florida and Texas.
Founded in 1983 by Patrick Esquerré, la Madeleine was one of the originators of the fast casual concept and has continued to be an industry innovator since then. The brand has achieved more than five years of positive comp store sales, and is poised for significant development through corporate openings and franchising expansion in 2016.
La Madeleine is committed to using the season’s freshest ingredients and adapting to guests’ varied tastes, while maintaining its French authenticity both on the menu and in each café’s warm and comfortable interior.
From its founding to today, the brand has also made giving back to the community a high priority. Since 2012, la Madeleine has focused on the fight to help end childhood hunger, raising an average of $250,000 a year.
For more information, visit www.lamadeleine.com.
About la Madeleine Country French Café
Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.
A treasured part of many communities for more than 30 years, there are currently more than 75 cafés across Arizona, Colorado, Florida, Georgia, Louisiana, Maryland, New Mexico, North Carolina, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
SOURCE la Madeleine Country French Café
All Points Public Relations