BOISE, ID - (Marketwired - Dec 29, 2015) - This city's population enjoys pizza - like most Americans - so the fast-growing Marco's Pizza franchise is seeking entrepreneurs who want a piece of this hot market. Prime locations are available.
Boise was ranked No. 27 on Forbes 2015 List of Best Places for Business and Careers. With the main industries of technology, tourism, mining and farming, the population of about 216,000 continues to grow. The market for Italian food is clear - the town has several Italian restaurants, and there is an Italian American Club of Boise.
Boise also is a college town - ideal for a Marco's Pizza franchise. Boise is home to Boise State University, with a student body of about 22,000. Tourists, who often grab pizza for a quick, easy, delicious meal on the go, come to Boise for the area's various museums, a nationally renowned theater, performing arts companies and sporting events ranging from college football, championship drag racing, the NBA D-league Idaho Stampede and minor-league hockey and baseball: the Idaho Steelheads and the Boise Hawks.
The Department of Agriculture recently published a study on American eating habits that found that on any given day, 13% of the entire U.S. population is eating pizza. With Boise's 216,000 population, that works out to about 28,000 people feasting on pizza daily, and Marco's is ready to grab that slice of the market. Our competitors have oversaturated markets, but we have plenty of locations that franchisees have yet to tap into - Boise is one of them.
Marco's Pizza has the fastest unit growth, according to Nation's Restaurant News, which named the pizza franchise to its Second 100 List, which analyzes businesses that are smaller but are focusing on growing around the nation.
The publication states that while the pizza industry is mature and growth is limited, Marco's is the exception. Not only is Marco's Pizza growing faster than other pizza franchises, on pace to open its 1,000th location in early 2017, Marco's Pizza sales growth also is higher than any other pizza franchise.
With a quality product, Marco's Pizza also wants quality franchisees who can own restaurants where customers want to buy our fresh, delectable pizza. The franchise is looking for welcoming, friendly individuals who remember customers' names and are passionate about quality, Italian-style pizza. Marco's opened its 500th location in 2013, its 600th restaurant in 2014, and is on pace to open its 1,000th location in early 2017.
"Our franchisees come from a remarkably wide variety of backgrounds. But there's a common thread among our franchisees - passion for the Marco's product. Almost half of them were Marco's consumers first. They fell in love with our product," said Cameron Cummins, Vice President of Franchise Development for Marco's Pizza.
The investment required to start a Marco's Pizza franchise is typically about $350,000. The pizza franchise is looking for people who have a net worth of $150,000 and a minimum liquidity of $100,000. According to the franchise's 2014 FDD, the average net royalty sales of 413 system-wide stores was $671,630.
Candidates don't have to have previous restaurant experience to open a Marco's Pizza. Drive, commitment and the ability to learn is all it takes - Marco's provides its franchisees all the ingredients they need to be successful. The company runs a six-week training program called Marco's University where, franchisees learn how to make the perfect pizza in state-of-the-art kitchens. They roll up their sleeves and are shown how Marco's Pizza is a cut above the rest - from learning to make the scratch-made dough to measuring out the exact portions of delectable sauce, cheese and toppings.
In addition to learning about the product and how it's made, Marco's franchisees get instruction on how to manage the business side of the franchise. They learn how to train their staff, about finances, market analysis, insurance requirements, leasing issues and marketing. To ensure they are ready, Marco's Pizza franchise also offers an additional two weeks of training, if needed, to build franchisees' skills and confidence. The veteran pizza executives at Marco's have experience growing brands and are always ready to help franchisees - whether they're new or long-term Marco's Pizza owners.
To learn more, visit www.marcosfranchising.com.
SOURCE Marco's Pizza
Vice President of Franchise Development