World’s Top-Rated Sign Franchise Will Focus On Growth Strategies And Customers In 2016
Signarama wants to be ‘Marketing Partner of Choice’ for Local Businesses
January 29, 2016 // Franchising.com // West Palm Beach, Florida - Just like everyone else in the new year, Signarama has its own list of resolutions for 2016 and they are sure to further cement the brand’s standing as the No.1 sign franchise in the world.
Known globally for it extensive array of sign and messaging solutions, Signarama is not only poised to enter new markets but also continue focusing on the many things it can do for its customers. Signarama stores serve as brand-building and visibility experts in their local business communities, delivering multiple products and services that help businesses attract customers and build brand awareness.
As part of that goal, Signarama is continuing to build upon a number of initiatives that were begun in 2015 and contribute to Signarama being ranked No. 71 by Entrepreneur Magazine in its annual Franchise 500® list:
- Further leveraging relations with global supply partners to ensure that Signarama offers customers the latest innovations in a fast-changing industry.
- Increasing brand “refresh” promotions and service offerings to help ensure customers’ brand messaging remains vibrant and visible.
- Reinforcing Signarama’s message as the “Marketing Partner of Choice” for local businesses.
- Adoption of the Signarama Sign Financing Program as part of the “Better Signs to Build Bigger Business” initiative.
- Continuing to increase Signarama’s Internet presence and using it as a tool for lead generation.
Already approaching 900 locations in 62 countries, Signarama is looking to add at least 65 franchise locations in the United States, targeting the Pacific Northwest and Central portions of the country, targeting individual cities across the nation. Globally, Signarama is targeting 70 new stores and hopes to focus that growth in Asia, South America and Europe, including countries such as China, Taiwan, Japan, Brazil, Argentina, Chile and Scandinavia.
Signarama has recently added two master partners, one in Canada and the other in the United Kingdom. Salim Giga signed a deal to become the Master Franchisee in the UK. He has an extensive background in business and graphic media with his other business, TUK Systems, which is a media and material supplier in Europe and South America. Saleh Al Aroud signed as the Master Franchisee in Canada and uses his international business background to add an additional 40-50 locations across Canada.
Signarama President “JT” Jim Tatem foresees Signarama growing to 1,500 high-profit, high-sales locations worldwide by 2018. That growth will be fueled by:
- Increased staffing to an already strong marketing team.
- More research & development funding.
- Expanded regional support of franchisees.
- Development of additional core-product offerings.
- Better equipping master franchisees for additional expansion.
- Expanded outside sales teams for individual stores.
Another initiative also promises to add to their growth: Conversions. A number of independent operators have taken the leap to take advantage of all that is offered by The United Franchise Group and Signarama. The company says there are many reasons an independent operator of a sign shop, print shop or other office related company would fare better with Signarama:
- Co-Operative Advertising, Training and Support
- Brand Recognition
- Mass Purchasing Power
- Proven Programs
“We want to be the source that local businesses turn to when they want to grow with a new look and feel,” Tatem said. “We can create their image and help them with visual strategies that will help them grow. We want to be the ‘Marketing Partner of Choice’ for local businesses.
“We will always remain true to our core as the premium sign provider, but we also have a focus on digital marketing aspects and have strong partnerships with national media providers to help us with this growth. We are also expanding the equipment found in our stores.”
All of these new programs, innovations and upcoming conversions are making 2016 look like a stellar year for the popular chain.
Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group. As part of the $49-billion-plus worldwide sign market, Signarama has been at the forefront of the sign industry for more than two decades. Approaching 900 locations worldwide, the company expects to have more than 1,200 locations worldwide by the end of 2016. For more information visit www.signarama.com.
Sanderson & Associates