Two is Better Than One Starwood Hotels & Resorts Opens Dual-Branded Hotel Complex in Boston
Featuring Its In-Demand Aloft and Element Brands
Located across from the Boston Convention and Exhibition Center, Aloft and Element Boston Seaport Offers Travelers Two Distinct Lifestyle Experiences: The Tech-Forward, Buzzing Aloft Scene + Element’s Sustainable, Wellness-Driven Design
STAMFORD, Conn. - February 9, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the opening of a dual-branded Aloft and Element hotel development in the heart of Boston’s Seaport District. The 330-room Aloft Boston Seaport and 180-room Element Boston Seaport boast a prime location on D Street, directly across the street from the Boston Convention & Exhibition Center.
“We are proud to debut both our Aloft and Element brands in Boston’s dynamic Seaport district, a hub for innovation and a premier convention destination that attracts visitors from across the globe,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “A recognized industry leader in the eco-space, Element promotes a life in balance with its emphasis on wellness and sustainability, while Aloft caters to the hyper-connected global traveler with distinctive urban design, a tech-forward, social atmosphere and live music at W XYZ Bar.”
Owned and developed by a partnership between majority equity partner Ares Management-controlled funds and CV Properties, the $158 million complex - constructed by Suffolk Construction Elkus Manfredi Architects - occupies a 5.2 acre-parcel of land leased from the Massachusetts Convention Center Authority (MCCA).
“We are thrilled to introduce both Aloft and Element to Boston in collaboration with Starwood Hotels, the MCCA and Ares Management,” said Richard Galvin, President of CV Properties. “With their distinctive positioning and smart, modern design, these two popular global brands will offer tremendous appeal to travelers visiting South Boston’s rapidly-growing Seaport District.”
“The new Aloft and Element hotels will help meet the rising demand for stylish, high-caliber lodging generated by the Boston Convention & Exhibition Center and the Seaport District,” said Andrew Holm, Managing Director in the Ares Real Estate Group. “The opening of these sleek, new hotels also enhances Boston’s appeal as one of the country’s leading convention cities.”
Aloft Boston Seaport offers leading-edge design, loft-like rooms, nearly 10,000 square feet of industry-leading meeting space, fast and free WiFi throughout the hotel and accessible technologies and amenities. Guests will be able to grab lite bites and snacks from re:fuel by Aloft – a one-stop grab & go food and beverage area – enjoy a 24/7 fitness center, swim laps in the Splash pool and grab a cocktail at W XYZ® bar. The hotel lobby area will also play host to Aloft’s signature Live at Aloft Hotels concert series, which features emerging artists as well as some of the hottest local bands drawing in hotel guests and locals alike.
Element Boston Seaport features light-filled studios with a fluid design, fully equipped kitchens and spa-inspired bathrooms, as well as 1,000 square feet of flexible meeting space, an indoor saline pool and fitness center. On track to more than double its global portfolio in the next three years, Element Hotels offer a variety of innovative amenities and services that allow guests to maintain a healthy and balanced lifestyle while on the road including complimentary Bikes to Borrow program and the signature RISE breakfast which features a variety of healthy and fresh options like juices and breakfast wraps. Guests can also wind down at the end of the day and enjoy a glass of wine and complimentary appetizers during the RELAX evening reception. Fast and free WiFi is also available throughout the hotel keeping guests connected.
The 13-story Aloft Boston Seaport is separated from the eight-story Element Boston Seaport by a hotel drive that runs perpendicular to D Street and provides access to the porte-cochere of both hotels. The hotel complex is less than three miles from Logan International Airport (BOS) and convenient to the Back Bay, the financial district, and leading downtown attractions including Quincy Market and Faneuil Hall. It is the second Aloft-Element dual hotel development in the Boston area, joining Aloft and Element Lexington, which opened in 2008.
About Aloft Hotels
With 100 hotels open now and coming soon in 15 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.
About Element Hotels
Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood’s latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 19 markets in North America, one Element hotel in Europe, one Element hotel in China, with new domestic and international hotels in development. Visit www.ElementHotels.com or connect on Facebook.
About the Massachusetts Convention Center Authority (MCCA)
The Massachusetts Convention Center Authority owns and oversees the operations of the Boston Convention & Exhibition Center, the John B. Hynes Veterans Memorial Convention Center, the MassMutual Center in Springfield, MA and the Boston Common Parking Garage. The BCEC and Hynes have earned a rare gold standard from the International Association of Congress Centres (AIPC), making Boston only the fourth city in North America and the 12th worldwide to have been awarded this top standard, the highest certification level a convention facility can achieve under strict AIPC guidelines. In 2013, the MCCA hosted 254 events at the BCEC and Hynes with 770,000 attendees, generating 462,000 hotel room nights and $620 million in economic impact. The MCCA is currently in the midst of its Top 5 campaign to launch Boston into the top five convention destinations in North America. For more information, go to www.massconvention.com.
About CV Properties, LLC
CV Properties, LLC, headquartered in Connecticut with offices in Boston, is a commercial real estate company focusing on development and investment opportunities throughout New England. Founded in 2003, CV Properties has acquired and developed 2.9 million square feet of real estate with an invested value of $1.2 billion. Our partners are large, institutional investors with broad-based experience in the development, redevelopment and acquisition of commercial real estate. Current Boston projects include: One Channel Center, a 500,000 square foot new office building and 970-car garage developed for State Street Bank; and 50 Post Office Square, a 700,000 square foot landmark office renovation in downtown Boston.
Ares Management, L.P. is a publicly traded, leading global alternative asset manager with approximately $92 billion of assets under management as of September 30, 2015 and more than 15 offices in the United States, Europe and Asia. Since its inception in 1997, Ares has adhered to a disciplined investment philosophy that focuses on delivering strong risk-adjusted investment returns throughout market cycles. Ares believes each of its four distinct but complementary investment groups in Tradable Credit, Direct Lending, Private Equity and Real Estate is a market leader based on assets under management and investment performance. Ares was built upon the fundamental principle that each group benefits from being part of the greater whole. For more information, visit www.aresmgmt.com.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Global Public Relations
Aloft, Element & Four Points
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