February 11, 2016 // Franchising.com // FAIRFAX, Va. – Firenza, a fast-casual chain that offers cutom made-to-order pizzas has selected Sarasota, Florida-based HuB Media as its marketing agency of record.
HuB Media, a full-service marketing agency that specializes in growing businesses, conversion marketing, and strategizing long-term digital and social media marketing campaigns.
“We are excited to work with Firenza and elevate the brand,” said David Daly, CEO of HuB Media. “Our goal is to penetrate new consumer groups and expand Firenza’s market reach by hyper-targeting different demographics based on their likelihood of engaging and purchasing Firenza products through social media.”
HuB Media plans to penetrate new consumer groups and expand its market reach by hyper-targeting different demographics based on their likelihood of engaging and purchasing Firenza Pizza products through social media.
Founded in 2015, Firenza is a new concept in the burgeoning fast-casual pizza segment that creates “Pizza Like Never Before!” Developed by a team of franchise executives and proven franchisees with more than 100 years of restaurant business development experience, Firenza specializes in truly hand crafted and made-to-order, stone hearth-baked pizzas that can be customized with nearly 40 toppings. With two locations currently open and operating in Virginia, Firenza plans to open as many as 30 new restaurants annually. For more information, please visit http://www.firenzapizza.com.
Franchise Elevator PR