Bring Home the Glaze! Krispy Kreme Doughnuts Announces New Cake Mix Featuring Classic Glaze

WINSTON-SALEM, N.C. - February 19, 2016 - (BUSINESS WIRE) - A new type of sweet treat is now available to make at home. Krispy Kreme Doughnuts today announced a new Betty Crocker™ Cake Mix with Krispy Kreme Doughnuts’ Original Glazed® flavor. This kit will be available in select Wal-Mart, Supervalu and Kroger stores in the United States.

“Our fans are always trying to re-create Krispy Kreme Doughnuts’ classic glaze at home. With this kit, they don’t have to try anymore. Now they can really do it,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. “We’re excited to be able to bring this item to shelves and allow customers to have the iconic flavor of our sweet treats at home.”

Krispy Kreme Doughnuts partnered with Betty Crocker™ to create this cake mix kit. The kit includes mix for a yellow cake and the traditional glaze to top off the classic treat.

“We partnered with Krispy Kreme to develop a cake mix and glaze that fits closely with their famed Original Glazed doughnuts,” said Ben Irby, Director of Marketing for Betty Crocker. “We are excited that consumers can make a cake in their own home that tastes similar to Krispy Kreme’s sweet treats.”

Share your creation using #KrispyKreme!

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme Doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,000 retail shops in 25 countries. Connect with Krispy Kreme Doughnuts atwww.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

SOURCE Krispy Kreme Doughnuts, Inc.

Contact:

Sarah Roof
Krispy Kreme Doughnuts, Inc.
Corporate Communications Coordinator
336-726-8878
sroof@krispykreme.com

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