Villa Restaurant Group Announces Key Marketing Promotions And Strategic Reorganization
Leslie Chinea and Mimi Wunderlich Tapped to Co-Lead All Marketing and Communications Efforts
March 22, 2016 // Franchising.com // MORRISTOWN, NJ - Villa Restaurant Group, global multi-brand restaurant operator, franchisor and creator of Villa Italian Kitchen®, Green Leaf’s Beyond Great Salads®, Bananas Smoothies & Frozen Yogurt®, South Philly Cheesesteaks & Fries®, Far East Asian FireSM, Mo’ Burger® and other emerging Quick-Service Restaurants brands, is proud to announce that the company has made some significant changes to its marketing department, reorganizing the team into two divisions, and promoting key employees to steer the charge for each. As the company continues to expand its presence, evolve in the industry and focus on brand building, Villa has tapped two integral employees to co-lead all brand marketing, communications and digital marketing efforts.
Leslie Chinea has been promoted to Director of Marketing and will oversee all brand marketing for Villa’s Quick-Service Restaurant concepts. Leslie, who has been with Villa since 2011, possesses more than two decades of marketing experience, with expertise in brand building, events, partnerships, national and local marketing campaigns, sales driving programs, digital, collateral development, social media, new product development and more. Before coming to Villa, Leslie held positions at leading companies, including Gannett Company, Inc., EMI North America and Baker & Taylor, Inc.
Mimi Wunderlich has been promoted to Director of Communications and Digital Marketing Strategy, responsible for Villa Restaurant Group’s corporate efforts and its Quick-Service restaurant concepts. In her new role, Mimi will have a special focus on digital marketing strategy, including social media, overall communications for the company and public relations. Mimi, who has been with Villa Restaurant Group since 2013, boasts more than 20 years of experience in sales and marketing, with significant knowledge in strategic development, digital and social media marketing, brand management, project management, event planning, public relations, partnerships and more. Prior to Villa, Mimi held positions at top establishments, including American Golf, Republic Pictures and The Regan Group, among others.
“We are truly excited to announce these promotions and strategic reorganization within our marketing team,” said Andrew Steinberg, Executive Vice President of Corporate Business, Villa Restaurant Group. “As we continue to expand our business and build our brands, implementing two marketing divisions will allow us to streamline the process and give us the time to focus and commit to each upcoming initiative for our QSR concepts. We are confident that with Leslie and Mimi at the helm of our marketing efforts for each division, we will continue to see tremendous growth and development in the future.”
Other important advancements of note within Villa’s marketing team also include Andrea Carella, promoted to Brand Manager, as well as Lauren Liuzzi as Communications and Digital Marketing Coordinator. Additionally, as part of this strategic reorganization, more positions will soon be added to the teams, including a Marketing Coordinator, a vital part of the team’s support system, as well as an Analyst, whose main focus will be organizing and interpreting data to help with continued effective decision making.
About Villa Restaurant GroupSM (previously known as Villa Enterprises)
Villa Restaurant GroupSM is a global multi-brand restaurant operator and franchisor. Founded in 1964 by Michele (Michael) Scotto, a Naples, Italy native, Villa Restaurant Group, began as a small pizzeria next to the Ed Sullivan Theater in New York City. Today, Villa Restaurant Group is an international organization that recently celebrated its 51st anniversary with nearly 400 restaurants in malls, airports, casinos and other high-traffic locations.
Villa’s QSR brands, including Villa Italian Kitchen®, Green Leaf’s Beyond Great Salads®, Bananas Smoothies & Frozen Yogurt®, South Philly Cheesesteaks & Fries®, Far East Asian FireSM, Mo’ Burger® and other emerging brands, can be found across 41 U.S. states, Puerto Rico and eight additional countries. Villa also operates full-service restaurants in New Jersey under the 40North GroupSMbrand including The Black Horse Tavern & PubSM, The OfficeSM Steelworks Buffet & GrillSM, PiattinoSM and George & Martha’sSM. For more information, please visit www.villarestaurantgroup.com.
SOURCE Villa Restaurant GroupSM
BML Public Relations