Fitness on the Go Flexes into U.S. Markets with Ease
Works Out Expansion Plan for In-Home Personal Training Landscape
April 21, 2016 // Franchising.com // VANCOUVER, British Columbia - According to the American College of Sports Medicine, 2016 will see a significant rise in the number of certified fitness professionals. With the demand for weight loss services and greater interest in customized workout regimes fueling the growth of in-home training, Fitness on the Go, the leading Canadian in-home personal training franchise, has announced its expansion into the U.S. with territories in Los Angeles and Dallas.
In the fitness industry, it is common knowledge that a majority of personal trainers believe their career options are limited to working in big box gyms, where they are vastly underpaid and a large chunk of their compensation goes back to the gym. Those looking to start their own personal training business are often faced with the task of running the operation with minimal support. Recognizing the need for change, Fitness on the Go created a new model in the fitness industry that allows trainers and franchisees to have the best of both worlds.
“It’s estimated that Americans spend $4 billion on home fitness equipment, yet often that equipment collects dust,” said President and Founder of Fitness on the Go, Dan Mezheritsky. “People understand the importance of fitness, but many are intimidated by big gyms, so they choose to workout at home.”
At the age of 21, Mezheritsky founded Fitness on the Go in Vancouver in 2005 after sustaining an injury while training for the 2008 Olympics. Driven by his love for fitness, Mezheritsky started the in-home personal training service that brings customized workouts along with any fitness equipment needed to clients. Fitness on the Go’s only requirements is 6 feet by 6 feet of floor space, 60 minutes, and a positive attitude.
Fitness on the Go began franchising in 2008, but in 2012 Mezheritsky switched up the business model that allowed the trainers more autonomy and cash. By eliminating unnecessary fees, franchisees are offered a work from home opportunity for a low investment fee of $12,500. Corporate support systems allow the franchisees to focus on recruiting trainers, while the trainers can focus on doing what they do best: training.
“Our business model is unique on both the franchisee side and the trainer side,” said Mezheritsky. “This structure has been so well received because all parties are in alignment - the way employers profit is by squeezing as much money away from the employee so they can keep the difference. We want our trainers to make as much as possible because the more money our trainers make the happier they are, and the longer they stay with Fitness on the Go, which is what we want. Trainers pay a flat monthly due of $400 which provides them access to a full management team to make running their business far more professional and efficient than doing it on their own. Franchisees have the freedom to find trainers who fit the fitness needs of their territory, while also building name recognition throughout their city’s fitness community.”
In addition to bringing inexpensive training sessions to the client, Fitness on the Go assigns personal trainers to each client based on their specific goals. Each trainer is certified and highly educated, and is dedicated to providing a high level of service that also involves coaching clients on how to make exercise and healthy choices a foundational part of their lives.
For more information about Fitness on the Go, including franchise opportunities and session prices, visit www.fitnessonthegopt.com.
About Fitness on the Go
Founded in 2005 by Dan Mezheritsky, Fitness on the Go is an in-home personal training service that brings customized workouts and fitness equipment at the setting of your choice. No equipment is needed — the only requirements are 6 feet by 6 feet of floor space, 60 minutes, and a positive attitude. To date, Fitness on the Go has serviced over 7,000 customers throught North America. Fitness on the Go hopes to open 60 territories in the United States over the next few years. For more information, please visit http://fitnessonthegopt.com.
SOURCE Fitness on the Go
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