April 28, 2016 // Franchising.com // SOUTHFIELD, Mich. – Sweet Lorraine’s premiere fast-casual macaroni and cheese empire has taken the throne for the “Best Mac and Cheese” in Michigan.
Each year since 1999, the Detroit Metro Times publishes the Best of Detroit issue, which recognizes those that make the region sensational. Local readers have the opportunity to vote for the best in Detroit, but Sweet Lorraine’s also “takes the cheese” for all of Michigan.
The Detroit Metro Times is the premiere alternative source for news, arts, culture, music, film, food, and fashion. Every year, the over 657,000 loyal print and 450,000 digital readers look to the Best of Detroit issue for what to do, where to go, and who to see.
“We are thrilled to be recognized by the Detroit Metro Times and the mac and cheese lovers of Michigan,” said Sweet Lorraine’s founder and award-winning chef Lorraine Platman. “We are honored that the community is as passionate about mac and cheese and we are!”
Platman estimates there will be as many as 10 new restaurants open and operating by the end of 2016. While the growth will likely stay in the Midwest, it will push beyond the region over the next several years. Company plans call for having 100 restaurants nationwide in the next five years.
Founded in 2010 and franchising since 2013, Sweet Lorraine’s offers customers 14 different kinds of meat-topped and vegetarian macaroni and cheese dishes in two sizes (mini or mega), all made to order in less than two minutes. Sweet Lorraine’s also just recently announced tasty new menu items for spring such as the Fiesta Fajita, Pulled Pork BBQ, and local tribute to the Coney Island hot dog, the Detroit Coney Dog Mac. Guests can also mix and match from over 38 topping choices to create more than 1.7 billion palate pleasing combinations.
In addition to specialty mac and cheese dishes, Sweet Lorraine’s offers a variety of vegetarian, vegan and gluten-free soups, salads, twisted grilled cheese and desserts.
“Ever since Thomas Jefferson served macaroni and cheese at a state dinner in 1802, the creamy combo has become a staple of American cuisine and a favorite for generations of American children and adults,” said Gary Sussman, Platman’s husband and CEO of Sweet Lorraine’s. “More than 200 years later, America’s appetite for the classic comfort food has continued to grow and we look forward to feeding that appetite even further with our variety of mouth-watering, cheezy pick-me-ups.”
To augment the company’s growth, Sweet Lorraine’s is looking for additional franchise partners and area developers interested in jumping into the fast-casual market with a unique, pioneering concept. With a franchise fee of $39,900, the total investment to own and operate a Sweet Lorraine’s franchise is $160,000 to $400,000. The franchise fee for additional locations is $24,500.
Sweet Lorraine’s Fabulous Mac n’ Cheez!, a spinoff of the 32-year-old Sweet Lorraine’s Café Bar brand, is a chef-driven, fast casual dining concept that specializes in unique, creative and exciting macaroni and cheese dishes. Founded in 2010 and franchising since 2013, the Detroit-based restaurant chain offers vegetarian, vegan and gluten-free soups, salads, sandwich wraps, grilled cheese and 14 different kinds of meat-topped and vegetarian macaroni and cheese, all made fresh to order. There are currently six locations open and operating throughout Michigan and Illinois, with several more in various stages of development. For more information, visit www.macncheez.com.
SOURCE Sweet Lorraine’s Fabulous Mac n’ Cheez!
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