La Madeleine Pledges to Raise Funds for 1.2 Million Meals to Fight Childhood Hunger with Children’s Hunger Fund®
Launches May “Hearts for Hope” Campaign; Purchase a Heart-Shaped Cookie to Benefit Children’s Hunger Fund
May 10, 2016 // Franchising.com // DALLAS – La Madeleine Country French Café, the Dallas-based bakery café brand with more than 80 locations nationwide, announced today its commitment to raising funds that will provide 1.2 million meals to children in need through Children’s Hunger Fund.
In May, la Madeleine will launch its heartfelt effort in tandem with Children’s Hunger Fund by raising $300,000 through its “Hearts for Hope” campaign at all participating cafés nationwide.
“We are proud to partner with Children’s Hunger Fund as part of our commitment to make a difference and help in the fight to end childhood hunger,” said John Cahill, president of la Madeleine Country French Café. “Our dedication to fighting childhood hunger through our “Hearts for Hope” campaign and year-round initiatives with Children’s Hunger Fund is incredibly important to our la Madeleine family.”
The special partnership between la Madeleine and Children’s Hunger Fund has grown closer with the opening of its first distribution center in Dallas. Members of la Madeleine’s corporate team were the first volunteers to work at the new facility, which marks the second distribution center for the organization in Texas.
“La Madeleine is a special company and valued partner – one that we feel shares our devotion to serving children in crisis,” said Dave Phillips, president and founder of Children’s Hunger Fund, which has raised over $1 billion for food and other aid to more than 20 million children in the United States and worldwide.
From May 1 to 31, la Madeleine will donate $1 for every single legendary heart-shaped Linzer cookie or any other cookie purchased in café. Guests who donate $5 to the cause will receive a card with six offers for free la Madeleine favorites, worth over $20. The card includes a variety of offers ranging from a free loaf of bread or baguette to a free specialty croissant, cup of soupe, patisserie, and more. All proceeds, or 100 percent of every donation, will go directly to the Children’s Hunger Fund and each dollar donated will provide four meals for children in need.
Children’s Hunger Fund’s philanthropic partnership with la Madeleine gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need.
About la Madeleine Country French Café
Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.
A treasured part of many communities for more than 30 years, there are currently more than 80 cafés across Arizona, Colorado, Florida, Georgia, Louisiana, Maryland, New Mexico, North Carolina, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
About Children’s Hunger Fund
Founded by Dave Phillips in 1991, Children’s Hunger Fund has served the needs of children for twenty-five years. The charity has distribution centers in Chicago, Dallas, San Antonio, and at its headquarters in Los Angeles. At each center, bulk food is packed by volunteers into “Food Paks,” a 20-pound box of nutritious food. Food Paks are distributed to millions of children and families in need throughout the U.S. and worldwide through a unique method, utilizing a Mercy Network of pastors and local churches in each region to deliver the Paks into the homes of the needy. For more information visit www.childrenshungerfund.org.
SOURCE la Madeleine Country French Café
All Points Public Relations
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