JACKSONVILLE, FLORIDA (PRWEB) June 16, 2016 - French Fry Heaven has announced new franchise opportunities as it unveils a new "Divinely Inspired" fresh meals menu that is growing in popularity with its customer base. The reinvented model features a full fast casual restaurant that serves freshly made meals, a complete turnaround from the frozen fries in snack portions that made the brand popular. The company also revamped its management team as part of the re-launch. The changes came after consultations with key players from high level management teams in the fast food and fast casual industries, including Gregg Majewski, the former CEO of Jimmy Johns.
“I don’t believe in being involved with any restaurant franchise that can’t do an average of $700K and this certainly has the potential to do that and more,” said Mr. Majewski
Majewski, so impressed with the new model, has since joined French Fry Heaven as its new President. Majewski and his team reworked the menu from frozen fries with sauce, to one featuring made-from-scratch meals served over a bed of fresh cut fries, baked potatoes, fresh hand-breaded chicken (never frozen) or fresh cut chips. Complete vegetarian and healthful options were added to ensure that everyone would find something appealing on the menu.
The new menu emphasizes “Loaded Spuds” (Poutine), which are full meals served over the customer’s preferred potato. They include, Chicken Garlic Parmesan, Buffalo Chicken, Bruschetta, Pulled Pork (smoked in house) with jalapeños and homemade cheese sauce and Chipotle Chicken Taco, among others. The emphasis is on fresh and made from scratch, with garden-fresh produce, fresh chicken and sauces ranging from the buffalo to the cheese sauce, made in house.
“We felt like people had enough canned, pre-packaged and frozen food options in the restaurant market. The internet meme for Meet Your Chef, showing a microwave, that represented a bulk of restaurant options, was just not the direction we wanted to go. People want fresh!” said Nelowet.
In a 13 day stretch, the company, went through 720 lbs. of fresh ground beef, 2,120 lbs. of fresh chicken, 100 gallons of milk, 430 lbs. of vine ripened tomatoes, 40 gallons of their wing sauce and 11,000 lbs of whole potatoes -- an impressive amount of fresh ingredients in such a short period of time.
“We learned the lessons of the past when the original snack model needed revamping. After the massive success in our stores in Arizona and Ohio, French Fry Heaven is looking to franchise the proven model, but only with people who are ready to dominate their market,” said CEO Scott Nelowet. “We have one of the unique concepts on the market, demonstrated its ability to massively produce, assembled some of the most proven leaders in the franchising world, and are ready to grow with our franchising partners.”
Adding that he wants each franchisees to be at the helm of their own $1M franchise locations, Mr. Nelowet opines, “having a proven leader Mr. Majewski’s calibre is significant for not just the company, but for the potential franchises who are looking to get in at the beginning of something big. Everyone knows what Mr. Majewski was able to do with the Jimmy Johns franchise and there is every reason to expect that successful experience to translate to establishing French Fry Heaven as the next big opportunity in franchising.”
As the successful franchisee of the Arizona location, Asmeet Kapoor explains why he was drawn to French Fry Heaven, “I’m not rich enough to be purely altruistic. As an entrepreneur, the business model has to make sense as well. Theirs certainly does.” Glynda Brown, a recently signed franchisee from D.C. said, “I joined the French Fry Heaven team because their passion for good food, aligns perfectly with my own. Kalapana Kalavapalli summarized her feelings about French Fry Heaven, “They work very hard to improve my business and they really take it personal. They have the most talented team that we have ever seen. They know their stuff. More than any of this, they see the path to the future in short term and long term.”
Franchisees of French Fry Heaven will also benefit from the company’s marketing arm, which had shown the ability to make unparalled market penetration. Having been on Good Morning America, Fox and Friends, MSN, CBS and in the NY Times, USA Today, Entrepreneur, Inc., CNN Money and QSR among others, French Fry Heaven has shown the ability to draw heavy media interest and then leverage this for local stores to enable rapid and broad media penetration. As an example, one store has been on television 23 times, the radio 19 times and in print over 250 times.
Powerful marketing, proven leadership and outstanding operations make French Fry Heaven the brand to watch.
French Fry Heaven was started by Scott Nelowet with a vision to replicate popular french fry stands in Europe. In 2015, the company had grown to 18 small stores and kiosks, but has since shifted to the new concept and launched two stores towards the new format, with the new restaurant model having achieved an average of 18% returning business. The brand has been featured by Good Morning America, Fox and Friends, USA Today, Inc. Magazine, Entrepreneur, The NY Times, Boston Globe and 100’s of other media outlets.
SOURCE French Fry Heaven
CEO, French Fry Heaven