Franchising to be a Key Growth Driver For Marilyn Monroe™ Spas
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Franchising to be a Key Growth Driver For Marilyn Monroe™ Spas

Large and Small Format Spa Concepts To Open Worldwide While Company-Owned Spas Will Focus on Hotels and Resorts

July 08, 2016 // // Orlando –  Marilyn Monroe™ Spas, the company bringing a fresh new approach to salon and spa franchising, announced its pivoting business growth strategy toward franchising its large and small format community day-spa concepts.  Marilyn Monroe Spas will also continue to focus on expanding its company-owned luxury spas in hotels and resorts.

Created and led by hospitality industry veterans and former Walt Disney executives, Marilyn Monroe™ Spas, is a budding franchise opportunity within the salon and spa industry.  With roots in resort spas, the company has reinvented the day-spa experience by providing modern, beautiful, and clean environments with distinctive services.

“The Marilyn Monroe brand is synonymous with beauty and glamour, making it a stand-out in the salon and spa industry,” said Nick Woodhouse, President and CMO of ABG, owner of the Estate of Marilyn Monroe. “Marilyn Monroe Spas has captured the true essence of one of the world’s most iconic brands, setting it apart from other franchises in this space.” 

“Since our initial locations launched two years ago, we have developed a solution to fill the gap between destination resort spa experiences and day spas in local communities,” said Jim Lewis, CEO of Marilyn Monroe Spas.  “We have applied the substantial spa, salon, and hospitality industry experience of our team to bring entrepreneurs two highly optimized and differentiated franchise concepts in a consistently performing sector of many economies worldwide.  Franchising will be a key driver of our company’s growth moving forward.”

Marilyn Monroe Spas launched in 2014 with company-owned locations across three concepts, and has since evolved those concepts with the utmost integrity and attention to location, operations, marketing, and product.  The company currently operates luxury spas in California, Florida, Hawaii, and New York, as well as its large and small format spa concepts in Florida.  Marilyn Monroe Spas began development of its franchise offerings in 2015 and received highly positive reactions to its concepts in initial marketing, as well as its assessment of total worldwide market opportunity for the model. In the United States alone, the salon and spa industry is a vibrant and growing segment of the economy, with annual sales of $48 billion.  The industry has outperformed the overall U.S. economy for 12 of the last 15 years, and shown similar strength in other regions around the world.

Marilyn Monroe Spas offers franchisees a choice of two customized concepts including large format spas that encompass 2,200-4,000 square feet, requiring a total investment of $422,000 to $737,000, and smaller format spas that cover 1,200-1,600 square feet, requiring a total investment of $300,000 to $542,000. Multiple franchise opportunities are available for single-units and multi-units, area developer domestically and master franchise internationally.

Large format spas provide a full variety of salon, spa, and nail services.  Salon services include cuts, color, styling, blow outs, and extensions for all hair textures. Full-service spas offer facials such as the signature Marilyn Monroe™ Fassage™ technique, and microdermabrasion as well as various types of massages. Other services include body waxing for men and women, manicures and pedicures with increasingly popular nail art, and glamour make-up. Small format spas provide manicures and pedicures, waxing, massages, and facials. Both concepts sell Marilyn Monroe Spas’ exclusive branded products including makeup, hair care, nail polish, and NaTrue certified organic skincare products.

“We looked at a range of franchise concepts and providers that would enable us to introduce a successful business that was both fresh and innovative,” said Jeff Sommers, Marilyn Monroe Spas multi-unit owner/franchisee in Houston, Texas.   “Marilyn Monroe Spas won hands down because of the growth potential of the industry. The knowledge, experience, and support of their team combined with this rare opportunity to go to market with such a powerful brand makes this a truly exciting opportunity. We are confident that we will deliver the ideal blend of glamor, luxury, and affordability that is desired but in short supply today.”

About Marilyn Monroe™ Spas

Marilyn Monroe™ Spas is a national company that transforms traditional spa and salon concepts under the iconic Marilyn Monroe™ brand. The brand provides superior standards of service, cleanliness, organic and vegan products, customer environment and service to its ever-growing clientele. Marilyn Monroe™ Spas consistently fulfills its clients’ desire to get polished and stay polished. Marilyn Monroe™ Spas currently operates locations throughout Florida, New York, California and Hawaii.  For more information, please visit   For franchising information please visit 

Marilyn Monroe Spas has been granted the exclusive global rights to operate in the spa, salon, nail and health and wellness categories using the Marilyn Monroe™ name by Authentic Brands Group, a leading brand development company, and owner of the Estate of Marilyn Monroe.

About Authentic Brands Group, LLC

Authentic Brands Group, LLC (ABG) is a brand development company which builds long-term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity, and entertainment brands.Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Michael Jackson® *managed brand*, Bobby Jones®, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®.

SOURCE Marilyn Monroe™ Spas

Media Contact:

Bill Fallon
Executive Vice President
O. 212.925.6900



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