Gyroville Greets Latin Consumers With First International Deal
Fast-Casual Mediterranean Franchise Signs Master Franchise Agreement to Develop Concept in Ecuador
July 13, 2016 // Franchising.com // BOCA RATON, Fla. – A healthy, build-your-own fast-casual franchise based in Southeast Florida will soon bring traditional Mediterranean recipes with a modern twist to South America. Gyroville recently signed an agreement with master franchisees to develop the concept in their home country of Ecuador.
“We are very excited to take the brand beyond American borders,” said Scott Mortier, EVP of Business Development for Gyroville. “When we launched the franchise opportunity last year, we knew the concept would translate well to other cultures and that international expansion made sense for our growth. The trend among consumers increasingly seeking healthier, less-mundane dining options is only growing, which makes Gyroville attractive for prospective master franchisees who are looking to develop the brand in their countries.”
Alberto Reyes, his wife Miryan Salas and sister-in-law Carmen Salas discovered the franchise while searching for business ownership opportunities and decided to invest in the brand together. Through the development agreement, the company anticipates opening five units in Ecuador within the next 3-5 years.
“Gyroville is unlike anything that is currently available in Ecuador so we recognized the potential almost immediately,” said Reyes, who is planning to open the first location in Quito – a city of nearly 3 million people. “Customers will love that they can customize their meal and choose from a number of healthy and locally-sourced fresh ingredients for their pita sandwich, wrap, rice bowl, or salad.”
Gyroville seeks master franchise developers like Reyes and the Salas’ to continue developing the brand internationally as well as domestically in the United States, where Gyroville is initially eyeing the Southeastern part of the country for aggressive expansion over the next two years to 50+ units. Domestically, the fast-growing franchise also seeks multi-unit operators and owner-operators to bring the brand to new markets.
Previous restaurant experience is not required to become a Gyroville franchisee; the company has a proven business model, national purchasing deals and established systems in place that streamline all aspects of operations. Franchisees and management also benefit from a three-week training program. Depending on size, location, etc., the average cost to open a Gyroville is around $250,000. The franchise is on the SBA registry and has equipment financing available through Marlin.
For more information about the Gyroville franchise opportunity, visit http://gyroville.com/franchise/ or call (855) 210-0725.
Gyroville was created in 2010 to bring Mediterranean cuisine to the fast-casual market. Gyroville starts by using only the freshest ingredients and prepares them using recipes that combine old-school, Greek traditions with a modern day twist. The concept allows customers to follow their choice of protein from the grill or vertical spit through an assembly line process, where they choose from fresh ingredients and homemade sauces. The first Gyroville opened in January 2010 in Fort Lauderdale, Fla. Today, there are nine locations in Florida. For more information, visit http://gyroville.com/.
Fishman Public Relations