Brioche Dorée Arrives at the University of Kentucky

Students and Faculty Welcome Parisian-Style Gourmet Street Food to the Gatton College of Business and Economics

July 14, 2016 // Franchising.com // LEXINGTON, Ky. – Students at the University of Kentucky can soon enjoy the tastes and aromas of Paris between classes at the Gatton College of Business and Economics with the arrival of the Parisian-style urban bakery café, Brioche Dorée.

Opening Monday, August 8, 2016, the new and convenient eatery specializes in an impressive range of European café options. From fresh espresso-based coffees and croissant breakfast sandwiches to French-inspired pastries, the menu options and brand aura intend to recreate the classic street-side café in a modern environment that envelops all of the senses.

“This opening is the latest example of how we are bridging the quality that students and faculty desire with the convenience and taste profiles they expect,” said Jeff Drake, president of Brioche Dorée. “Keeping in mind that students desire healthy, customizable menu items, Brioche Dorée is sure to impress with its genuine Parisian character.”

Brioche Dorée’s selection of menu items is updated regularly to stay in step with the season and ensure the freshest ingredients. The brand’s traditional French products are of exceptional quality and freshness, and provided in a quick-service setting, much like Parisians find in their street markets.

“Whether our students and faculty are rushing off to their next class, or have a few minutes to relax, Brioche Dorée is sure to please everyone who wants a delicious meal, a quick coffee, or a tasty treat,” said Penny Cox, director, housing project implementation and new strategies for the University of Kentucky. “On campus, we strive to bring new and unique offerings for our students and employees. Brioche Dorée certainly fulfills that objective.”

Each Brioche Dorée dish is made simply and naturally, with signature menu items including the classic butter croissant with flour, yeast, butter, milk, eggs and nothing else. Or, for those looking to indulge, tartlets and chocolate croissants await the sweet tooth.

“We are working to bring our fresh bakery café experience to more universities across the country,” added Drake. “Our cafés are perfectly designed for settings that serve busy students, employees, and visitors who want fresh bakery options and delicious drinks. We are confident that Brioche Dorée will build a great name for itself at the University of Kentucky and on many more campuses to come.”

Brioche Dorée has a rich tradition dating back almost 40 years. The bakery café continues to grow with its robust franchise and licensing growth strategy that will significantly increase its university presence. Current plans call to expand Brioche Dorée by 15 percent annually in the Americas.

About Brioche Dorée

Brioche Dorée is a warm, welcoming French haven where a wide variety of freshly-made menu items cater to the cravings of today’s consumers seeking a unique dining and snack experience. Founded more than 40 years ago, Brioche Dorée today has more than 600 café bakeries spread throughout Europe and Asia. The brand’s Central American presence is expanding rapidly through licensing agreements with dining management groups.

To learn more about Brioche Dorée, please visit www.BriocheDorée.com. For information about available license opportunities, email Stefanie Rakes, director of business development for non-traditional venues at Le Duff America at srakes@leduffamerica.com.

SOURCE Brioche Dorée

Media Contact:

Liz Robinson
All Points Public Relations
(847) 897-7497
lrobinson@allpointspr.com

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